Associate Brand Manager, siggi's Bedford, NH (http://maps.google.com/maps?q=6+Bedford+Farms+Drive+Bedford+NH+USA+03110) MarketingJob TypeFull-timeDescriptionUS Yogurt is currently seeking candidates to join our Marketing Team. Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core values ofAMBITION,ENGAGEMENT, andSIMPLICITYare at the heart of everything we do.If you’re looking for a unique experience with a company that offers strong brands, professional expertise, and a dynamic work environment that champions entrepreneurial spirit, hands-on responsibility, and real opportunity for career development, we want to hear from you!At Lactalis US Yogurt, we are dedicated to building a diverse, inclusive, and authentic workplace and we know that our candidates come from many different backgrounds, cultures, and experiences. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job posting, we still encourage you to apply and share with us yourSTORY, yourPASSION, and yourEXPERTISE! You may be just the perfect candidate for this or other roles within our company. From your PASSION to oursWorking closely with the siggi’s brand team and other internal and external resources, the Associate Brand Manager supports the brand in managing the elements of the marketing mix (strategy, brand, packaging, promotion, business analysis and research) to ensure that the company’s products and brands meet identified consumer needs and business objectives.This position is hybrid and will require the candidate to live locally and be onsite 3 days a week. From your EXPERTISE to oursKey responsibilities for this position include:
Support the development and management of marketing strategies and plans for assigned product lines
Manage implementation of advertising, packaging, and consumer research projects to support strategies and objectives
Manage implementation of promotional and marketing programs
Work closely and at times lead projects with sales, finance, creative, R&D, operations and logistics as part of a cross-functional team
Manage marketing budgets to support recommended activities
Analyze brand and company performance utilizing internal and external data sources to publish monthly business updates
Track competitive positioning, products, brands, marketing and promotion activities and spending
From your STORY to oursQualified applicants will contribute the following:
Bachelor’s degree in marketing, business or related field; MBA a plus
1-3 years brand/product marketing experience preferably in consumer-packaged goods and/or in a related industry
Understanding of marketing principles with a passion for marketing and brand building
Analytical approach with ability to create data-driven recommendations
Excellent project management skills and high attention to detail, including ability to manage multiple tasks & deadlines, and prioritize against the most important business drivers
Strong communication skills to drive persuasion and influence with leadership and cross-functional teams
Team player with a “can do” attitude and willingness to forge strong cross-functional relationships
Desire to work in a small, entrepreneurial environment
Familiarity with Excel and PowerPoint. Knowledge of syndicated database analysis programs (IRI, Nielsen, etc.) a plus.
Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.