Senior Analyst, Web Analytics
Job Location: Sigma-Aldrich Corporation, 3050 Spruce Street, St. Louis, MO 63103
Responsibilities:
Effectively communicate critical trends, key insights, and recommendations as they pertain to website analytics with executives across the organization; (2) Build and present data analysis/scenario planning and create/supplement presentation materials for executives; (3) Leverage data to deep dive on trends, develop data-driven solutions to complex business problems, and complete ad hoc analyses to identify further improvement opportunities; (4) Provide reporting and analysis to monitor and optimize the corporate website and act as web analytics subject matter expert for the company; (5) Run analysis of key trends to identify priority areas for optimization of buyer journey; (6) Define and track KPIs and create reports and dashboards to analyze performance from traffic to conversion through to leads and pipeline; (7) Prepare regular updates for executives and stakeholder groups, presenting findings and reports to stakeholders as needed; (8) Help internal stakeholders understand website data; (9) Provide guidance to other stakeholders on web analytics; (10) Stay abreast of the latest analytics techniques; and (11) Work cross-functionally with other teams to improve end-to-end processes impacting data quality and analysis.
Requirements and Qualifications:
Bachelors degree in Information Systems, Computer Science, Mathematics or a closely related field and five (5) years of progressively more responsible work experience in a senior web analytics role, or related occupation, in a global LifeScience organization. In addition, the employer requires the candidate to have the following:
(1) Demonstrated ability using enterprise web analytics applications such as Google Analytics and Adobe Analytics for gathering and extracting website data, as well as delivering analysis
and insights to team and business stakeholders gained through five (5) years of work experience.
(2) Demonstrated ability communicating complex web analytics concepts and processes, including communications regarding root technical causes of web analytics data issues, gained
through five (5) years of work experience.
(3) Demonstrated administrator-level knowledge of enterprise web analytics tools (Google Analytics, Adobe Analytics) and tag management systems (Google Tag Manager, Adobe Launch, and Tealium) gained through five (5) years of work experience.
(4) Demonstrated knowledge of system integration methods, computing environments, and related web monitoring methods gained through five (5) years of work experience.
(5) Demonstrated knowledge of web development technologies and frameworks, including front-end (HTML, CSS, JavaScript, etc.) and back-end technologies (Python, PHP) gained
through five (5) years of work experience.
(6) Demonstrated ability supervising junior team members and providing them with guidance regarding work activities and projects, including investigating data anomalies, troubleshooting
application and reporting issues, and driving strategic framework and analysis approaches for using website analytics data, gained through three (3) years of work experience.All years of experience may be gained concurrently. Telecommuting is an option up to four (4) days per week.This position is eligible for the Sigma-Aldrich Corporation Employee Referral Program.Applicants can send resumes to Sigma-Aldrich Corporation, 400 Summit Drive, Burlington, Massachusetts 01803 (Attn: Req #274753) or apply online []{calibri",sans-s=""}