Marketing Specialist - Automation and Electric

Job PurposeThis role supports the Electric and Automation divisions by leading marketing strategy, content development, and brand communication across platforms. You’ll be responsible for creating compelling messaging, driving campaigns, and helping field and office teams win new work through high-impact marketing programs. Success in this role means telling the KE story with clarity and confidence, all while upholding our commitment to Safety, People, Passion, and Performance. If you're someone who takes pride in doing things the right way and thrives in a fast-moving environment, this position is built for you.What You’ll DoYou’ll be part of a team that gets things done, works with purpose, and takes pride in the results. Your day-to-day responsibilities may include:Build and execute marketing plans aligned with Electric and Automation divisional goalsLaunch lead-generation and brand-awareness campaigns across target industriesTranslate technical services into customer-focused contentDevelop proposals, one-pagers, video scripts, email campaigns, and case studiesCollaborate with BD and estimating to support sales with tailored messaging and toolsDrive brand positioning and campaign messaging that reflects KE’s fast-paced workMonitor market trends, lead funnel performance, and competitive positioningSupport trade show and event strategy in partnership with the Events teamReport marketing ROI and optimize based on analyticsEnsure message consistency across touchpoints and platforms