Director, QINLOCK Marketing - Brand Lead

What You’ll Do: Develop comprehensive brand strategy and corresponding tactical plans for QINLOCK with cross functional assistance and work with his/her team to execute on aforementioned strategies and tactics to support product’s P&L to ensure short-term and long-term success of the brand Operate as a contributing participant within the Sarcoma Leadership Team to help pull through of franchise level vision and strategies and incorporation of these tenets within the QINLOCK brand strategies Serve as an active member on the QINLOCK program team and work with Medical Affairs to provide input on studies, publications and in the identification and engagement of KOLs (primarily at Institutional and Community level) Develop and manage the marketing operating budget and recommend product positioning, messaging and pricing strategy to produce the highest possible long term market share and success for QINLOCK Design brand insight tracking plan and analyze metrics to understand the evolving treatment algorithm and patient journey, and based on derived insights:Monitor brand performance and competitive dynamicsInform/adjust marketing/brand strategy and address customer needs, and modify plans to ensure highest ROIIdentify a strategic customer engagement plan in a complex marketplacePlan and oversee the development of a comprehensive promotional plan including advertising and promotional materials and activities including print, online, and other personal and non-personal promotional efforts for both HCPs and patient audiencesAlign with Market Access colleagues to develop impactful/actionable market access/payer strategy and tacticsMotivate and inspire commercial field sales team and cross functional partners with a sense of purpose and urgency to pull-through QINLOCK brand strategies and execute approved tactics to ultimately serve the GIST patient communityOversee one direct report to ensure commercial success for QINLOCK and provide coaching/mentoring to develop talent pool for the company