We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making—and our story is still unfolding. We’re here for it. We think you should be too. We’re looking for a driven professional with an inclusive mindset to join our team as the Manager of Personalization + Digital CRM. The Manager of Personalization + Digital CRM is a strategic and data-driven opportunity that will be responsible for leveraging customer data and personalization tools to drive engagement, increase customer lifetime value, and propel Crate and Barrel’s business forward. They will develop strategies, evaluate enabling technologies, and enable campaigns in partnership with our centralized and brand-specific teams. You’ll leverage your understanding of customer journeys, experience in creating scalable personalization roadmaps and proven ability to lead cross-functional teams into new optimization opportunities that align with delivering a highly relevant customer experience This is a hybrid position that requires 4 days in the Northbrook, IL office. A day in the life as a Site Merchant eCommerce
Create scalable personalization roadmaps and lead cross-functional teams into new optimization opportunities that align with delivering a highly relevant customer experience
Partner with leadership to develop and execute a data-driven roadmap and strategy for ecommerce personalization and customer data utilization across all brands
Work closely with Marketing and Brand teams to ensure a seamless connection between digital marketing channels (social, search, email, SMS, etc.) and personalized ecommerce experiences (personalized search, recommendations and content)
Develop and propose strategies to optimize the customer journey, focusing on assigned areas like website browsing, purchase experience, or post-purchase interactions
Evaluate and recommend technologies that empower personalized customer experiences. Advocate for leveraging existing personalization tools to meet evolving customer needs
Analyze user behavior in collaboration with the Customer Data team, providing insights on campaign performance and key metrics across channels
Contribute to the development of a personalization dashboard to improve decision-making
Work collaboratively with Product, Development, Design, Store Operations, and other Marketing teams to achieve a consistent, modern and personalized user experience across all channels
What you’ll bring to the table…
Strong understanding of personalization technologies and methodologies relevant to omni-channel businesses
Understanding of strategies for creating modular and reusable content components for personalization
Experience developing and implementing personalization strategies across multiple channels
Proven data analysis skills with the ability to create clear and actionable insights
Experience working on omnichannel personalization projects
Ability to prioritize and manage multiple projects in a fast-paced environment
We’d love to hear from you if you have…
5 years experience in Ecommerce Marketing, Personalization, and/or Customer Experience optimization
Bachelor's degree in Marketing, Business, Computer Science, or a related field
Knowledge of CDPs, customer ID, and personalization preferred
Excellent communication and collaboration skills to work effectively within cross-functional teams
Strong analytical and problem-solving skills
#li-hybrid
Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as “the Company”. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.