Senior Brand Strategy Consultant

Description Our client, a leading retailer in the Western Suburbs, is seeking a Senior Brand Management Consultant to join their team immediately! This is a 3-6 month contract engagement, with the potential for extension. This is a hybrid role in North Aurora, IL.As a Senior Brand Manager Consultant, you will be working directly with the Marketing, Brands, and Campaigns teams to construct a comprehensive strategic brand and marketing plan for the upcoming year. Your role would require a quick understanding of the brand's unique market position and marketing challenges to review and amend the existing marketing communications strategies for improved future plans.Using customer and market insights, you will be expected to mould brand strategy and pinpoint core tasks to be tackled in the upcoming year, providing support in composing campaign briefs.The Brand Consultant will collaborate closely with agency partners, internal insights teams and media teams to guide the annual planning process from start to finish. This would include briefing partners and channel teams to formulate a comprehensive communication and marketing plan for the upcoming year. This will also include presenting strategies and plans to senior leadership.Requirements Proven experience in Brand Management within the Retail - Food Store industry (10-12+ years). Demonstrable skills in Brand Awareness, Brand Marketing, and Campaign Planning. Proficiency in Design and Brand Activation. Experience in Brand Building, ensuring Brand Consistency, and creating unique Brand Experiences. Expertise in Brand Positioning and the development of Brand Strategies. Knowledge of Consumer Brands and adherence to Branding Standards. Ability to Drive Brand Awareness through Digital Branding and Corporate Branding. Familiarity with Retail Branding and the ability to maintain On-brand messaging. Strong understanding of Visual Branding techniques. Experience in Affiliate Marketing and Channel Marketing. Proficiency in Digital Marketing and the execution of Direct Marketing Campaigns. Experience in Email Marketing and the implementation of Integrated Marketing Campaigns. Ability to execute Online Marketing Campaigns and other Marketing Campaigns. Ability to develop and execute Brand Strategy. Capacity to manage multiple projects and work to tight deadlines. Excellent communication, presentation, and leadership skills. Strong analytical skills paired with a data-driven approach. Bachelor's degree in Marketing or related field required. Must have recent CPG experience, as evidenced on a resume within the past 1-2 years Must be available to work on-site or hybrid in the far western suburbs, 40 hours per week for a 3-6 month long engagementInnovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .