Senior Manager, Trade Show and Content Engagement

The Senior Manager, Trade Show and Content Engagement is responsible for developing and executing trade show strategies, managing brand experiences, and enhancing audience engagement through compelling content. This role will lead the planning, execution, and measurement of trade shows, conferences, and other industry events to drive brand visibility, customer acquisition, and business growth. Additionally, the manager will oversee content development strategies that support product training, events, and enterprise wide content platforms to ensuring seamless integration across marketing channels and brands within Fortune Brands Innovations.Responsibilities:Lead the trade show & content engagement COE across FBIN. Integrating teams, establishing best practices and processes across the organization.Lead the strategy, tactical and logistical planning as well as project management and execution of events within Fortune Brands Innovation, including but not limited to: national and regional trade shows, industry events, and internal corporate eventsProvide marketing support for other customer-focused events such as immersive showroom events, customer training, on-site visits, etc. Assist Sales and Marketing in determining which trade shows and marketing opportunities are strategically critical and make recommendations to cross-functional teams based on corporate priorities and goalsPlan and execute all aspects of Tier 1 and 2 level trade shows and assigned marketing events from inception through completion, organizing events within company budget and leading all logistical event execution deliverables, including space negotiations and contracts, coordination/maintenance of exhibits properties, hotel and travel management, talent and promotions, etc.Manage the overall project including planning, briefs, communications (pre, during, post event), cross-functional and executive meetings, vendor management, execution, budgeting, capital requests, demo and running water vignettes dev, summarization of key learnings, reporting, lead follow-up and ROI analysis of trade shows and eventsManage all aspects of exhibits including concepting, structure graphics creation and approvals, exhibit structure and material shipments, product ordering, promotional items planning and pre- and post-show delivery requirementsCommunicate to internal stakeholders on pre-event plans, daily onsite observations and post-event recaps as requiredTraining Content: Oversea the develop high-quality training materials, including e-learning modules, webinars, job aids, and interactive learning experiences.Stakeholder Collaboration: Work closely with SMEs, HR, leadership teams, and other stakeholders to identify training needs and align content with business goals.Technology & Learning Platforms: Leverage learning management systems (LMS), authoring tools, and multimedia technologies to deliver scalable training solutions. Qualifications:Bachelor’s degree is required; a concentration in Marketing is preferred8+  years of business experience is required; experience in event planning requiredProficiency in software applications such as Powerpoint, Excel and WordVerified organization, project management and event planning skills; strong understanding of trade show production requirements and timelines; ability to plan, manage and meet deadlines across multiple events/citiesExcellent interpersonal and communication skills; ability to work cross functionally and lead teams as well as develop targeted strategies and implement tactics and initiativesDemonstrated ability to define and measure marketing program effectivenessPossess the ability to interact comfortably with higher management as well as interact with media, customers, owners, sales associates, etc.Managerial experience minimum of 5 years.Proficiency in software applications such as Powerpoint, Excel and Word, Outlook15-20% seasonal travel is required Competencies: Being ResilientManages ComplexityPersuadesPlans and AlignsSituational Adaptability