Job Description :ABOUT DIAGEOWith over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together.ABOUT THE ROLEThis role will work in partnership with Commercial and Marketing DNAB (Diageo Non-Alc Beverage division) team to drive the overall DNAB business CP&A. This role reports to the Head of Commercial for DNAB and will lead the Activation & Category Planning & Shopper Marketing activities.Financial/People Leadership:This is a leadership role with 3 Direct Reports, 3 Tiered reports with overall accountability for the Trade and CP&A Commercial Pillar.Accountabilities
The Commercial Planning & Activation Sr. Manager will work with brand teams and other cross functional partners to develop commercial plans, category growth drivers and brand activation programs to exploit growth opportunities for our emerging brands.
This role represents the ‘customer’ and ‘shopper’ in the Joined-Up Business Planning process (internal planning). The role leads our overall BTL marketing investments to ensure optimized delivery of annual targets.
Builds a driven advantage for Diageo by collaborating, crafting and communicating the brands physical availability priorities across On, Non & Off -Premise Channels.
This role provides the critical commercial linkage, knowledge and support to the brand marketing teams to ensure brand standards, purpose, communications and programs are commercially sound, impactful and are grounded in deep shopper, retailer and RTM understanding.
The Commercial Planning role is the key arbiter of where and how and at what level our brands invest at the “moment of choice”. Deciding, for example, that brand is to be prioritized within a channel or segment has major implications for that brand’s long term growth and must be a grounded and built in a commercial way that moves our business forward.
The Sr. Manager, Commercial Planning must employ Next Gen Marketing principles with a constant focus on education, recruitment and re-recruitment – supporting the mental availability agenda through the line by delivering outstanding Physical Availability plans for the brand.
Qualifications and Experience Required
Bachelor’s degree in Business or Marketing
7-10 years of CPG brand/commercial experience in a fast paced, shopper /consumer insight driven, matrixed environment with business planning, commercial strategy and BTL creative skills important.
Expertise within the category analysis across on and off premise with a lens on shopper marketing and activation planning for on and off premise.
Comfort with change management and experience with customers (Bev Alc. ideally) and the 3-Tier RTM a significant advantage.
Ability to connect and drive accountability with external vendors and Diageo stakeholders.
Lean in to our “dial up behaviors” and core values
Be externally curious
Collaborate efficiently
Experiment and learn
Act decisively
Feel inspired? Then this may be the opportunity for you!EEO Information Diversity statementCelebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps us to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.Diageo is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Diageo does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, Protected veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Diageo also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.Worker Type :RegularPrimary Location:Chicago Sales OfficeAdditional Locations :3WTCJob Posting Start Date :2024-11-22Salary Range:Minimum Salary:$100800Maximum Salary:$168000At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.DRINKiQWhat's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)