Director, Sales & Marketing

JOB DESCRIPTIONAs part of the hotel’s key leadership team, the Director of Sales & Marketing is responsible for planning and overseeing all Commercial activities, maximizing topline revenue from all areas of the hotel. WHAT YOU WILL BE DOINGReporting to the General Manager, responsibilities and essential job functions include but are not limited to:Strategic Planning & ExecutionDevelop and implement comprehensive sales and marketing strategies that align with the hotel’s goals and brand identity.Analyze market trends and competitor strategies to identify new business opportunities and target markets.Lead annual budgeting and forecasting processes for the sales and marketing departments, setting clear objectives and tracking performance.Prepare and implement annual marketing plan, setting clear objectives and tracking performance.Cultivate a strong relationship with ownership and provide regular updates on strategic initiatives and performance metrics to instill confidence in the direction of the hotel.Sales Leadership & Revenue GenerationLead the sales team to meet or exceed revenue targets through direct sales, group bookings, corporate partnerships and events.Establish and maintain relationships with key clients, travel agencies, corporate partners, and luxury consortia to drive business.Develop and sustain essential relationships within the community, such as with the Convention and Visitors Bureau, to enhance the positioning of the hotel.Partner with Director of Revenue Management to set pricing strategies and maximize Total RevPAR.Coordinate initiatives in conjunction with Global Sales teams and consultants as appropriate.Marketing & Brand ManagementOversee brand-positioning efforts, ensuring all guest touchpoints reflect the luxury and quality of the brand.In partnership with PR and media companies, design and execute marketing campaigns across digital, social, print, and PR channels to increase brand awareness and guest engagement with the hotel as a whole and a focus on Toro Restaurant and Fairmont Gold.Collaborate with external PR and media agencies to enhance the hotel’s visibility and reputation in the luxury market.Team Leadership & DevelopmentManage, mentor, and develop the sales and marketing team, fostering a high-performance culture.Conduct regular training and performance reviews to ensure the team remains motivated and focused on achieving goals.Promote a collaborative environment, working closely with other departments (e.g., operations, finance) to ensure a seamless guest experience.Analytics & ReportingUse data-driven insights to measure the effectiveness of sales and marketing efforts, making adjustments to optimize performance.Prepare regular reports and presentations for the executive team and ownership, providing insights on revenue performance, market trends, and ROI.Monitor customer satisfaction metrics, adjusting strategies to meet and exceed guest expectations.