Senior Director - Retention Marketing and Student Experience

This role will serve as a champion for students, actively promoting a cohesive student experience. This position is responsible for directing the development and implementation of retention marketing strategies, creating a personalized, seamless omnichannel experience. Using data to develop strategic initiatives to promote student achievement, this position will help facilitate student progression and increased graduation rates. The Senior Director is also responsible for managing the retention marketing staff and agency partners and working in cooperation with various functional teams to achieve results.Promotes resources and solutions to enable student success.Creates best-in-class programs and campaigns that provide high quality student experiences.  Identifies challenges and obstacles within the student journey and connects with resources to reduce friction.Directs the operations of the Retention Marketing team.   Guides and directs the development of the creative work to organization's advertising and marketing standards.Uses data analytics and establishes/monitors KPIs to measure the effectiveness of student retention initiatives and regularly reports on progress to senior managementOversees all retention marketing communications including branding, print, digital, social media, and collateral materials.Develops annual planning process and leads the overall development of retention marketing plans and strategy.Leads the identification and development of new  technology and service offerings, and is responsible for maintaining and managing the existing retention marketing services, technology and systems.Ensures the positioning is articulated in a clear and consistent manner in all communication vehicles.Selects, trains, motivates and develops retention marketing staff and builds strong productive relationships with key functional areasEnsures all communications are coordinated, supports retention marketing objectives and are an effective expenditure of resources.Tracks, measures and evaluates the results of retention marketing programs in order to recommend and execute changes to the plan.Collaborate with consumer insights and direct retention marketing tests.  Translates insights into meaningful strategies and tactics and implements as needed.