We are seeking a dynamic Senior Marketing Manager to collaborate closely with the Director of Sales & Marketing at our Development Company. This is a pivotal role, you will lead the development and execution of comprehensive marketing strategies for our residential projects, ensuring timely and budget-conscious delivery of all marketing materials.
Bachelor’s degree in marketing, Business, or a related field.
Minimum 10 years of experience in new home project sales and marketing with successful track record.
Proven experience in marketing management, preferably in real estate, preferably luxury and resort residential development.
Strong creative vision and ability to translate ideas into compelling marketing materials.
Excellent communication and collaboration skills, with a knack for teamwork across departments.
Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
Proficiency in digital marketing tools and platforms, as well as traditional marketing methods.
Knowledge of market trends and consumer behavior in the residential real estate sector.
Primary Duties, Responsibilities, Requirements
Project Vision & Strategy: Create and articulate the overarching vision for marketing projects, aligning with Haseko's branding and business objectives.
Creative Development: Oversee the design, implementation, and finalization of various marketing collateral, including brochures, signage, advertisements, web-based content, and website design and maintenance.
Sales Support: Provide ongoing marketing assistance to the sales team, including the design and layout of model homes and sales offices to enhance customer engagement.
Collaboration & Coordination: Work closely with sales staff, external vendors, Haseko’s legal team, and other stakeholders to ensure cohesive project execution and adherence to timelines.
Documentation & Record Keeping: Maintain meticulous records of all marketing activities and deliverables, ensuring ease of access and organization for future reference.
Training & Development: stay up-to-day with industry standards
Continuous Improvement: Participate in product concept and design processes to optimize marketing strategies and enhance the appeal of Haseko’s residential communities.
Market Research: Conduct ongoing market analysis to identify trends and opportunities, informing product positioning and marketing tactics.
Budget Management: Monitor and manage marketing budgets to ensure efficient allocation of resources and adherence to project financials.
The pay is 110k to 130k doe