Marketing Manager
Location: Kihei, Maui, Hawaiʻi
Reports to: Owner/General Manager
Job type: Full‑time or Part-time, salaried + performance bonus
About us:
We run intimate snorkel, whale‑watching, and private charter experiences along South Maui’s most spectacular coastline. Family‑owned and operated, we pair aloha‑driven service with an unwavering commitment to reef conservation and the local community. Your mission: make sure the world hears our story—and books a seat on the boat.
What you’ll do
Core Focus Typical Tasks & KPIs
Strategy & Planning: Build and own a 12‑month marketing plan and budget that hits agreed passenger and revenue targets.
Digital Marketing: ‑ Manage paid search & social (Google Ads, Meta, TikTok) ‑ Oversee SEO, website CRO, and email automation (Drip) etc.
Content & Brand: ‑ Plan shoots on‑board for photo/video ‑ Write copy for web, brochures, blogs, and press releases ‑ Design quick‑turn collateral in Canva; manage pro designers when needed. ChatGPT and other AI platforms.
Partnerships & PR: Cultivate relationships with hotels, travel agents, influencers, and local nonprofits; pitch media stories.
Analytics & Reporting: Track GA4 dashboards, OTAs, and POS data; present monthly insights and experiment roadmaps.
Reputation & Community: Respond to reviews (Google, TripAdvisor, Yelp); steward our conservation and kamaʻāina initiatives.
Must‑have qualifications
Education / Certifications
Bachelor’s in Marketing, Communications, Tourism, or related field or equivalent professional experience.
Google Ads or Analytics certification (or willingness to obtain in first 90 days).
Experience:
3 + years running multi‑channel campaigns with measurable ROI—preferably in tourism, hospitality, or outdoor recreation.
Hands‑on with: Google Ads, Meta Business Suite, GA4, email platforms (e.g., Drip, Klaviyo), basic graphic tools (Canva, Adobe Express).
Skills & Traits:
Story‑first copywriter who can match our brand voice.
Comfortable shooting quick Reels/TikToks and coaching pros on larger shoots.
Data‑driven, organized project manager who meets deadlines without hand‑holding.
Able to work on‑site in Kihei 2‑3 days a week and hop on the boat to capture content.
Able to obtain an AI platform and implement it in daily business performance.
Genuine passion for the ocean and sustainable tourism.
Nice‑to‑haves:
Experience with marine or adventure charter brands.
Graphic Design Experience
Familiarity with CRM/booking platforms (FareHarbor, Peek, Senta).
PR/media‑relations track record.
What we offer:
Competitive base salary + performance bonus.
Medical/dental/vision after 90 days.
Complimentary charters for you and immediate family.
Creative freedom, streamlined decision‑making, and a chance to help protect Maui’s reefs.