The Manager, Digital Marketing Analytics will play an integral part of the Portfolio Marketing team and be responsible for assisting the Director, Marketing Analytics & Technology to develop and implement comprehensive marketing analytics strategy across NBC Sports Next and Fandango. This position will serve as a hands-on subject matter expert, with the ability to independently drive and execute advanced marketing analytics initiatives. This position will help lead the development and implementation of marketing analytics tools, technologies, and processes to enhance data collection, analysis, and reporting capabilities. This individual will be vital in facilitating various marketing stakeholders build, track, and monitor KPIs and goals that are essential to the business in a concise and consistent manner.
This person will have to be swift in cultivating relationships & in being the conduit between businesses, collaborate closely with Data, Product and Marketing to lead to the rapid development, implementation and adoption of innovative analytic tools and platforms and reporting. As such, this role requires a project manager mentality combined with excellent stakeholder management/communication skills with the ability to bridge technical, analytical, and marketing needs.Job DutiesData Analysis & Insights:Analyze marketing, sales, and operational data to identify trends, patterns, and business opportunities.Perform ad hoc analysis and generate insights for decision-making across business areas like revenue, productivity, and marketing channels.Provide actionable recommendations based on data insights to improve marketing strategies, campaigns, customer journeys, and business performance.Reporting & Visualization:Create and maintain interactive dashboards, scorecards, and reports that track key performance indicators (KPIs) and campaign performance.Present findings and insights to senior leadership and other stakeholders, utilizing data visualization tools like Tableau, Power BI, Looker, or Datorama.Translate complex data into clear and concise presentations, using storytelling techniques for both technical and non-technical audiences.Team Collaboration & Leadership:Collaborate with cross-functional teams (e.g., BI, paid, marketing, sales, engineering, product) to align strategies and ensure data-driven decisions.Partner with technical teams to define data requirements and develop data models for reporting and insights.Strategy & Optimization:Support business and marketing initiatives by developing optimization strategies based on data insights.Help to measure and interpret A/B testing and web experiments to optimize conversion rates and user experience.Work with data engineering and BI teams to improve marketing attribution models, spend optimization, and customer segmentation strategies.Analyze customer trends and provide insights into competitive threats and opportunities.Utilize data to inform marketing strategies, campaign designs, and product positioning.