Sr. Manager, Growth & Member Marketing - Fandango

Working closely with the Senior Director, DTC Marketing, the Sr. Growth & Member Marketing Manager is a strategic and data-driven role driving customer acquisition, engagement, and retention for our new Fandango membership product, FanClub. The Sr. Growth & Member Marketing Manager will play a critical role in driving revenue growth by developing and executing marketing campaigns that attract, convert, and retain subscribers. This role is ideal for a proactive and adaptable individual who takes initiative and is driven to succeed in a dynamic environment.RESPONSIBILITIES:AcquisitionDevelop and execute multi-channel marketing campaigns to drive subscriber growth across paid, owned, and earned channels (e.g., paid social, search, email, influencer marketing, affiliates, SEO).Optimize the conversion funnel, improving trial sign-ups, paid conversions, and reducing churn.Identify and test new marketing channels, messaging strategies, and growth initiatives to maximize ROI.Collaborate with the product and analytics teams to refine pricing, packaging, and positioning strategies.Engagement & RetentionDevelop lifecycle marketing strategies using email, push notifications, in-app messaging, and other retention-focused tactics.Analyze customer behavior to reduce churn and increase subscriber lifetime value.Implement A/B testing and personalization to improve engagement and retention.Analytics & OptimizationTrack key performance indicators (KPIs) such as CAC, LTV, conversion rates, and churn along with benefit and promo code usage.Conduct customer research and leverage data insights to inform marketing decisions.Partner with the data and analytics team to continuously optimize campaign performance.Collaboration & LeadershipProactively work cross-functionally with product, design, and Email/CRM, and Fandango marketing teams to align marketing efforts with business goals.Manage agency and vendor relationships as needed to support marketing execution.Stay up-to-date with industry trends, best practices, and emerging technologies in subscription and membership marketing.Other duties as assigned by leadership.