Restaurant group in Washington, DC looking for a Marketing Manager with at least 3 years professional experience. Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for the restaurant group in order to attract potential customers and retain existing ones.
Marketing Manager Essential Skills
Intimate understanding of traditional and emerging marketing channels
Excellent communication skills
Digital marketing and graphic design skills a must
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion that comes from years of experience in the field
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Marketing Manager Roles & Responsibilities
Developing marketing strategies and plans
Manage social media and digital marketing for all restaurants
Oversee all marketing campaigns for each location
Contributing to product development and promotional launches
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
Contributing to long-term business initiatives and goals
Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
Marketing Manager Day-to-Day Duties
Manage and coordinate all marketing efforts
Collaborate with media organizations and advertising agencies
Brainstorm ideas for new campaigns
Coordinate with restaurant managers to produce effective strategies
Analyze data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure