Overview
PepsiCo s West Division team is looking for a strategic, creative and
results-oriented Foodservice Marketing Associate Manager who thrives in a
fast-paced, innovative environment. You will lead a strategic consumer and
insights driven marketing agenda that will drive volume, topline growth and
brand equity. This experience will develop and showcase the ability to
develop deep consumer understanding, identify growth opportunities and bring
them to market to positively impact sales and profitability. This role will
hone skills in building strong team dynamics, dealing with ambiguity, and
driving for results.As the Foodservice Associate Marketing Manager for
Colleges & Universities (C&U)/Workplace and Rec & Retail, your
mandate will be to drive growth by leading the marketing agenda both
internally (across our brands & customer teams) and externally with
these customers. You will support the West Division foodservice marketing team
in the development and execution of local marketing initiatives in top
Away-From-Home partners. The Foodservice Marketing Associate Manager will be
responsible for the creation, communication, and execution of marketing
programs in assigned Recreation, Collegiate, and Workplace channel
accounts. This role will also be responsible for managing budgets,
activation logistics, and providing post program analysis.Note - Building
strong relationships is integral to this role as you partner with your key
account team, insights, shopper & brand teams, and your customer s
marketing teams to build mutually beneficial programs together.Responsibilities
- Own the marketing agenda for the C&U/Workplace and Rec & Retail
channel and priority accounts within the West Division in partnership with
sales, and deliver against key growth metrics internally and externally
- Lead development of playbooks and toolkits for C&U/Workplace and Rec &
Retail channel
- New Business and Renewals:
- Build marketing strategies and concepts for Renewals and RFPs for priority
prospects; uncover core consumer insights, establish joint objectives and
create 360 strategies
- New Business Templates: Develop new business pitch templates across C&U
and Rec & Retail channels
- Insights development & activation planning: Bring insights-led thinking
to assist in the creation of partnership marketing strategy, creative
development and sell in - keeping PepsiCo brands connected to the consumer
(Both Channel and Customer-specific). Demonstrate leadership by building
partnership opportunities through the development of innovative custom
marketing solutions that achieve customer business objectives and PepsiCo brand
- Own and/or support the creation and execution of national brand programs
and toolkits at key priority foodservice accounts within the West Division
- Support the launch of national innovation priorities through
customer-specific programming and consumer engagement
- Develop and manage region-wide syndicated programming including the West s
Field Activation Sampling Program by building a localized plan with Sr
Marketing Manager to increase trial and intensify consumption
- Understand the student & recreation landscape and build tailored campus
plans for each university in line with National Strategy. Own the development
of marketing programs leveraging regional properties and assets
- Support Quarterly Business Plan development and planning
- Manage communication with select Sector Brand and Channel partners
- Manage agency relationships to deliver breakthrough programs and creative
that drive unique points of difference for our brands within the market or
region.
- Support development and execution of Annual Operating Plan (AOP) for the
C&U/Workplace and Rec & Retails channels
- Effectively manage A&M budget, which includes planning out full year
spend, ongoing tracking and budget reconciliationCompensation and Benefits:
- The expected compensation range for thi position is between $85,200 -
$142,650 based on a full-time schedule.
- Location, confirmed job-related skills and experience will be considered
in setting actual starting salary.
- Bonus based on performance and eligibility; target payout is 10% of
annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave,
vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to
support our employees and their families, subject to elections and
eligibility: Medical, Dental, Vision, Disability, Health and
Dependent Care Reimbursement Accounts, Employee Assistance Program
(EAP), Insurance (Accident, Group Legal, Life), Defined Contribution RetirementQualifications
- Bachelor s degree required; MBA preferred.
- Minimum 4 years of experience with consumer-packaged goods or Food
Service/On-Premise industries preferred. Previous customer & channel
experience considered an asset.
- Demonstrated ability as a big idea thinker. Consumer-centric marketer
who can identify relevant consumer insights and thrives on change within a
fast-paced environment.
- Proven expertise in managing the agency process from brief to delivering
best in class ideas, including ability to mobilize a diverse team of
internal and external constituents to execute in the marketplace.
- Strong leadership skills (i.e. able to present to senior management as
well as external Customer and Agency partners) and ability to influence and
understand varied points of view
- Exceptional collaboration skills and high ability to influence within a
matrixed environment and able to build & leverage informal network
- Excellent communication and presentation skills (written and oral)
- Superior project management, logistics, and organizational skills
- Superior analytical skillset with ability to find actionable, pragmatic
solutions for complex problems
- High proficiency in Power Point to develop visually impactful presentations.
- Solution oriented, strategic and creative thinking, strong attention to
detail