Sr. Marketing Director, HealthCast Franchise.Careers That Change LivesAcute Care and Monitoring (ACM) at Medtronic is a global leader, with world class technologies dedicated to empowering patient safety. Our solutions touch over 100M patients annually worldwide, delivering vital information to physicians to inform patient management decisions and enable the personalization of care, anytime, anywhereWe look for leaders who have a clear vision of where we are going and how to get there, bold inclusive thinkers who create new ideas and bring our best solutions forward to benefit our patients, business partners, and customers.A Day in the LifeReporting to the Vice President of Global Marketing, the Senior Director of Global Marketing, HealthCast serves as a vital member of the Global Marketing leadership team and is accountable to develop and execute a strategy to deliver business model transformation .Leveraging EMR and cloud connectivity, AI powered clinical decision support, and actionable insights delivered via smart devices, the Sr. Director will build and execute the business case to continuously connect providers, payers, and patients with meaningful data to empower patient safety, from hospital to home.Through the development and execution of high impact product innovation launches to the market in a manner that supports the success of commercial teams and by leveraging strong market development principles globally, the Sr. Director will help lead the organization to strengthen our hospital position and deliver growth above m arket , while expanding patient access to our innovative technologies worldwide.
Global Leadership: Build and execute comprehensive global marketing plans to deliver the Annual Operating Plan and financial business objectives for the strategic planning period. Develop global platform promotional strategies, launch materials, sales support tools, and educational aids etc. that allow regions to grow market-share and penetrate the market.
Market Development: Develop comprehensive plans for patient access acceleration, including segmentation and opportunity assessment, identification of key barriers and tactics to resolve, financial models/ROI, and actions plans for execution and measures of progress.
Portfolio Management and Health: Collaborate with regional markets on obtaining forecasts for strategic planning and new product launches, establishing, and implementing product rationalization strategies, and engaging in BDL activities. Evaluate market trends, financial analysis, and changing customer habits to inform downstream execution of growth initiatives.
Regional Engagement: Provide strategic market, pricing, and product positioning guidance to regional partners to deliver growth and healthy financial performance.Drive partnership and alignment on local campaigns that advance critical technology and procedural adoption.
Represent Customer Voice: Capture and communicate customer habits and business intelligence to provide required marketing inputs to the fit / form / function of our current and future products. Provide feedback and insight on the commercial sell-ability of innovation ideas in the New Product Development process as well as the regional voice for programs that pursue reducing standard cost, labeling & packaging changes, IFU indications, etc.
Team Development : Will be responsible for investing in and developing the key marketing talent that will grow into our marketing leaders of tomorrow. This leader will encourage the pursuit of IDP’s, monitoring progress and providing feedback, while also working side by side in the functional and technical skill development of their employees. They will embrace creativity, diversity of every manner, and provide the opportunity for smart risk taking.
Must Have: Minimum RequirementsBachelor’s Degree and minimum of 15 years of demonstrated success (13+ with graduate degree) commercializing innovative products and growing markets in medical grade, connected care technologies in marketing (or related functions of sales and business development) with 10+ years of demonstrated success directly leading marketing teams to commercialize innovation and develop markets for medical grade, connected care technologies globally.Nice to Have· MBA preferred· Business Development and Licensing experience· Bilingual· 5+ Years of Director / Senior Director level experience· Track record of driving results in downstream marketing capacities· Demonstrated achievement of business goals· Demonstrated ability to learn technical information and apply technical concepts· Demonstrated ability to lead and work effectively in a matrix organization· High level of financial acumen, forecasting and budget management· Demonstrated experience in strategic planning· Strong understanding of clinical practices and product performance· Bachelor’s Degree in Marketing, Business, R&D or similar degree essential, MBA desired· Strong analytical skills to analyze and complete financial/profitability analysis, project sales forecasts, and quantitative market segmentation models· Highly effective verbal communication skills· Demonstrated ability to effectively coach and lead others· Recognize the importance of building and maintaining strong interpersonal relationships· Willing to travel globally (35%).· Excellent IT skills, including all Microsoft packagesAbout MedtronicTogether, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.Physical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.The physical demands described within the Day in the Life section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Learn more about our benefits here (http://benefits.medtronic.com/) .SIP Eligible: In addition to Base Salary, this position is eligible for a Sales Incentive Plan (SIP), which provides the opportunity to earn significant incentive compensation for achieving or exceeding your goals. Learn more about total rewards here .MIP Eligible: This position is eligible for a short-term incentive plan. Learn more about Medtronic Incentive Plan (MIP) here .LTI Eligible: This position is eligible for an annual long-term incentive plan. Learn more about Medtronic Long-Term Incentive Plan (LTIP) here .The provided base salary range is used nationally in the United States (except in Puerto Rico and certain CA locations). The rate offered is compliant with federal/local regulations and may vary by experience, certification/education, market conditions, location, etc.Min Salary220800Max Salary331200It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.