Social Media Assistant Manager

Position SummaryThe Little Nell Social Media Assistant Manager plays a pivotal role in shaping the brand’s digital narrative through high-impact, visually stunning, and editorially refined content. This role requires a highly skilled content creator with advanced photography, videography, and editing capabilities, paired with the ability to craft sophisticated, on-brand copy across all social media channels. The ideal candidate possesses impeccable taste, deep storytelling instincts, and a passion for delivering luxury experiences through digital platforms. This position reports to the Director of Influencer Marketing & Social Media.The budgeted salary range for this position is $61,000 to $85,400. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. Applications for this position will be accepted until May 28, 2025.Essential Job Functions/Key Job ResponsibilitiesConceptualize, shoot, and edit original photo and video content that reflects the brand’s luxury standards and elevates its online presenceDraft engaging, brand-aligned social copy that complements visual content and drives engagementDevelop and manage a robust social media content calendar aligned with broader marketing campaigns and brand storytelling objectivesEnsure consistent visual and tonal representation of the brand across all digital touchpointsMonitor and respond to social media interactions with poise, timeliness, and alignment with the brand’s refined voiceAnalyze social performance metrics and adapt strategies to optimize reach, engagement, and conversionsCollaborate with internal Aspen One teams (creative, brand marketing, PR, hotel operations, etc.) and external partners to identify content opportunities and ensure cohesive messagingStay ahead of trends in luxury lifestyle, hospitality, and digital media to ensure brand relevancy and innovationSupport and amplify influencer collaborations and UGC (user-generated content) strategies.Coordinate with Aspen One Creative team leadership, photographers, stylists, and designers when needed for larger-scale shoots or campaignsMaintain a well-organized archive of digital assets, ensuring content is accessible, rights-cleared, and reusableRepresent the social media function during brand events, activations, and shoots, ensuring optimal coverage and content captureOther duties as assigned