Social Media and Content Manager

The Social Media and Content Manager leads organic social media efforts and digital content development. Manages all community Facebook pages, the company's Facebook and LinkedIn pages, and various digital assets, including videos, website content, Google Business Profile updates, lead generation pages, branded graphics, and testimonials.  This position does not have direct supervisory responsibilities.Essential Duties and Responsibilities: Social Media ManagementDevelop a content strategy showcasing our vibrant community life, active lifestyle, signature programs, key differentiators, and local initiatives.Monitor social media trends and algorithm updates to enhance content performance.Collaborate with stakeholders and external partners to execute company-wide social media initiatives, including partnerships, announcements, and recruitment content. Deliver social media analytics, performance reports, and data-driven optimizations based on key performance indicators (KPI). Digital Content Development  Develop and oversee the creation of digital content, including graphics, videos, and written materials, for social media, email campaigns, websites, local listings, and event promotions.Craft and optimize a strategic video content plan to align with marketing objectives and enhance audience engagement. Repurpose existing video assets into clips, highlights, and teaser videos to maximize reach and impact.Optimize and update website content within the WordPress content management system (CMS) to improve performance and support conversion rate optimization (CRO) strategies.Ensure accurate, engaging, and up-to-date information on Google Business Profiles and local listings to enhance community visibility and improve search engine optimization (SEO) performance.Requires local and overnight travel throughout all communities or business-related locations.  Other duties as assigned.