Marketing & Content Manager

The Marketing and Content Manager oversees marketing initiatives across digital and traditional channels to enhance brand visibility and engagement. The role manages external partnerships to develop compelling content, execute strategic campaigns, and maintain brand consistency across platforms.  Supervisory Responsibilities: This position does not have direct supervisory responsibilities.Essential Duties and Responsibilities:Marketing Strategy and ExecutionSupport integrated marketing campaigns to drive brand awareness, lead generation, and community engagement.Assist with digital marketing, including website updates, email automation, online advertising, and search engine optimization (SEO).Contribute to traditional marketing efforts such as print, direct mail, local advertising, and event promotions.Collaborate with leadership and stakeholders to ensure marketing initiatives align with company objectives.Content Management and DevelopmentOversee video content development, ensuring quality and brand consistency.Manage external creators and agencies to produce video, graphics, and written content.Maintain and optimize website content in WordPress content management system (CMS, supporting conversion rate optimization (CRO) strategies.Oversee Google Business Profiles and local listings to enhance visibility and SEO performance.Design marketing assets into diverse content formats, including videos, infographics, and case studies, to maximize reach and engagement.Social Media and Digital EngagementLead social media strategy to align with marketing objectives.Manage the external agency handling posts and community engagement.Develop, publish, and monitor content for company pages.Partner with community teams to curate and develop localized content for the social media agency.Data Analysis and ReportingCreate and manage dashboards to track key marketing performance indicators (KPI).Analyze data to provide insights and optimize marketing performance.Present reports to leadership, highlighting trends and improvement areas.Requires local and overnight travel throughout all communities or business-related locations.Perform other duties as assigned.