We are looking for a dynamic, hard working, innovative, efficient, and organized Social Media Manager for our LGBTQ focused therapy practice, Expansive Therapy (expansivetherapy.com). This is the first time we will be hiring full time for this position, so we are looking for someone who can take initiative and execute a comprehensive marketing strategy on social including organic growth, paid ads, content marketing, influencer marketing, and whatever else is recommended. We are looking to grow our followings across platforms with real, engaged followers, and increase conversions.
We are looking for someone with experience and expertise, as well as someone who is a great team player and brings a lot of energy and enthusiasm to the position. Someone with a particular interest in or passion for helping the LGBTQ community and/or mental health is also a plus. Job responsibilities included below:
Social Media Management: Creating and executing growth strategy on Instagram, YouTube, Blue Sky, LinkedIn, TikTok, wherever else. Regular scheduled posting, engagement. Therapists create all original content. Goal is growing followings, increasing email list, all for higher funnel acquisition.
Creative Design: Must be able to create beautiful, effective templates and designs and for posts and paid ads. Creative experience in this area is required.
Paid Ads Management: Meta Ads and Google Ads. Must have experience in paid ads and be able to manage and optimize both accounts, including creation of new ads and A/B testing. Goal is maximizing conversions with minimal spend.
Content Marketing: Overseeing content production and improving content to align with brand and maximize reach. Creating strategy for wide distribution of content, SEO. Goal is to increase engagement and brand following, ultimately convert to clients.
Influencer Marketing: An area we have not explored so would like someone who has knowledge and experience in this area in order to invest efficiently.
We'd love someone who would not only be able to maximize our current channels but take initiative in extending our reach to new, cutting edge areas as well.
Please write a unique cover letter and send resume to Nick Fager at [email protected].
Job would start part time with possibility of becoming full time.