Public Relations Manager, Product

Your CareerWe’re looking for an experienced Product Public Relations Manager to support the Cortex organization and serve as the lead communications advisor to the Cortex product and product marketing teams. In this role, you’ll be responsible for strategic thinking and execution of communication campaigns, including product launches, industry events, thought leadership programs and proactive media engagements, as well as strategies to support an organization that is constantly innovating and evolving. You are passionate about technology and innovation and the people behind them. Things like firewalls, platformization and AI make your heart beat and your imagination race. You enjoy turning complex and technical products and features into compelling (and understandable!) stories, and you’re able to pivot quickly from audience to audience. As part of Marketing and the Global Communications team, you’ll be a key point of contact across organizations, ensuring the right narratives are told across multiple channels. Your ImpactServe as the primary communications advisor to the Cortex team, including product, product marketing, content, social, analyst relations and legal.Develop and execute external communications plans and narratives that engage multiple audiences and connect them to the company strategy and product vision Write, edit, review and drive impactful Cortex content positioning Palo Alto Networks as the leader in cybersecurity. Content includes press releases, bylines, blogs, media pitches, briefing documents and books, messaging, FAQ, coverage reports, internal messages, and blogs. Manage PR agency in North America and support the execution of our global PR strategyEnsure messages are consistent across all media and departments of the organizationEstablish ongoing metrics; measure everything to ensure success, and pivot early and often