The Assisted Living Marketing Director supports the facility and its team by being the Key Person responsible for achieving and exceeding all community occupancy goals, assessing residents for placement and completing move-in paperwork. Reporting to our Corporate Office, the Marketing Director works closely with the Community's Administrator in reaching these goals through the development and execution of community marketing and outreach plans. Strong relationship development and sales skills with families, seniors and professional referral sources is necessary to be successful in this position.
Responsibilities:
The Selected Candidate will be responsible for meeting and exceeding Community occupancy goals as established by Management, conducting all aspects of the enquiry sales process with professionalism and proficiency to convert all inquiries to move ins by conducting the following activities:
Handle Initial telephone enquiries, initial and follow-up Community tours and all follow-up calls.
Attend to the Move-In process.
Develop tour tree and train all backup staff on tour protocol for the community. Conduct all tours for inquiries while on site at community.
Maintain the lead management system with accuracy and timeliness. Monitor sales activity by utilizing available reports and Report Trends to administrator and corporate marketing.
Ensure all assessments are done in a timely manner and coordinate all move in paperwork prior to scheduled move-in date.
Be able to effectively communicate and understand the unique selling principles of your community and continue to identify other differences and opportunities to develop unique programs.
Conduct professional referral development through community outreach with a goal of 15 face-to-face contacts per week to targeted Professionals in a positive influence and refer prospective residents to the community.
Conduct bi-annual comprehensive competitive analysis and report finding to corporate management. Continue to monitor changes in competitors on an ongoing basis and Report any significant changes to administrator and corporate management.
Make recommendations for rate changes, promotional ideas and program changes based on competitive analysis.
Develop and Implement quarterly marketing and community outreach plan and update as needed.
Complete weekly sales activity report and other reports as requested by Corporate Management.
Maintain professionalism and uphold Corporate Values in all activities. Responsible for overall marketing of facilities, including networking with other industry people.
Provide tours to prospective clients.
Do the bulk of the admission paperwork.
Provide administrative coverage as scheduled with the Administrator.
Prepare contracts with referral sources for employees and help recruit employees.
Requirements:
Bachelor’s or Associate's degree preferred.
Two to three years of prior experience in sales and marketing in a long-term care setting or related health care field, along with knowledge of long-term care industry and licensing regulations.
Excellent verbal and written Business English communication and interpersonal skills. Able to present the Community in the best light.
Highly-organized with excellent time-management skills. Able to handle important and time-sensitive documents.
Must be able to handle stress and remain calm under pressure. Is capable in making decisions consistent with policies and procedures and licensing regulations.
Mandated Reporter of any suspected elderly abuse, neglect and/or harassment (e.g., physical, mental, sexual, etc.).