Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. This is an exciting opportunity for an exceptional marketing and strategy professional with prior medical device experience to join a growing team that is boldly designing transcatheter mitral and tricuspid therapies from the ground up. Edwards Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is dedicated to solving the complex challenges of mitral and tricuspid disease in order to transform treatment and significantly improve patients’ lives. Join our team and make your mark as we work to change the standard of care for millions of patients suffering from the effects of valvular heart disease.The Product Manager, TMTT, is responsible for leading patient-focused innovation by:
Driving all aspects of product development from project inception through first clinical use and up to commercial launch;
Documenting, managing, and communicating the product development process for new products and technologies in order to achieve and maintain market leadership; and
Applying expertise in developing and planning marketing programs and activities to identify future needs and better serve physicians and their patients.
How you will make an impact:
Actively participate in technical team meetings and drive product design requirements using voice of customer (VOC) inputs
Identify and develop global marketing strategies and supporting tactics that leverage market trends, uncover unmet market needs, expand addressable markets and target new markets or space
Build trust with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
Partner with creative agencies for development of product images, animations, and naming
Lead overall management for product line portfolio, feed product development pipeline with new opportunities and line extensions targeted at sustaining continued strategic growth
Provide VOC in order to translate market needs and opportunities into overall strategic direction. Develop relationships with key opinion leaders to maintain Edwards' leadership position in the market
Develop thorough understanding of market drivers including, healthcare reimbursement, pending legislation, economics, regulatory requirements and competition.
Analyze their impact on the overall business and develop strategies to capitalize on opportunities and mitigate threats
Collaborate with cross-functional team members in new product development design control activities
Conduct global market research and analysis in support of identifying new markets and business opportunities, determining their overall market potential and associated risks
What you will need (required):
Bachelor's Degree and 5 years related marketing experience or Master's Degree and 3 years related marketing experience
Marketing, Engineering, or healthcare industry preferred
What else we look for (preferred):
Proven expertise in MS Office Suite
Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills
Excellent problem-solving, critical thinking, and investigative skills
Experience working in engineering, marketing, or healthcare industry preferred
Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics
Knowledge of marketing concepts and principles
Expertise and ability to coach others in one or more functional areas
Ability to create comprehensive voice of customer plans and market research
Possess the ability to measure and track performance/success of programs/initiatives
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics
Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies
Strict attention to detail
Ability to interact professionally with all organizational levels and manage competing priorities in a fast-paced environment
Ability to work in a team environment, working closely with global marketing team, key opinion leaders and regional sales managers
Adhere to all company rules and requirements and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.For California, the base pay range for this position is $103,000 to $146,000 (highly experienced).The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.COVID Vaccination RequirementEdwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 15,000 individuals worldwide.For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.