For over 50 years, the Critical Care business within Edwards Lifesciences (NYSE: EW) has operated at the intersection of groundbreaking medical innovation and improved patient care. Put simply, we exist because we’re committed to creating a world where every patient who should be monitored will be monitored with smart technology.With this impactful vision in mind, we are now embarking on becoming an independent business from Edwards, a process that we currently expect to be completed by January 2025.As Critical Care transitions to an independent company, we will continue to benefit from the expertise and experience of 4,000+ dedicated global employees, a vibrant innovation engine with strong investment in our future pipeline, and strong sales growth and profitability. We are well-positioned to build upon our category leadership as we continue to launch new solutions powered by A.I. to clinicians, and expand into new care settings.So, if you're a dynamic and passionate person who is eager to contribute to an innovative, industry-leading advanced monitoring company we invite you to explore our career opportunities. Those who choose to join us will be part of a ‘once-in-a-lifetime’ journey to improve the quality of care and outcomes for millions of patients around the world.As Senior Product Manager, Upstream Marketing, you will be responsible for new product development and global launches of capital platform, as well as lifecycle management and sustaining activities of the capital portfolio. This position will require substantial collaboration with research and development and cross-functions and all regions to develop strategies for capital platform design and deployment, service, software, and other sustaining activities.What you’ll need (Required):
Bachelor's Degree in related field
Minimum of 8 years of related experience working in marketing or healthcare industry or Master's Degree with a minimum of 6 years of related experience working in marketing or healthcare industry
What else we look for (Preferred):
In addition, this role will be responsible for executing the global strategy to convert legacy platforms to new systems. We are looking for a dynamic, collaborative, and strategic individual who possesses strong marketing acumen and the ability to effectively communicate and drive strategies across all regions.
Planning marketing projects and activities with accountability for successful completion within scope of project deliverables including supporting technical team meetings and driving product design requirements using voice of customer inputs
Manage and lead communication around end-of-life strategy across each region while developing strategy for conversion opportunity to new capital platform
Manage sustaining documentation, collateral, and promotional material updates
Manage regional ambiguity about legacy and sustaining products
Implement innovative service and software strategy globally
Lead all capital system quarterly calls with each region and develop effective cadence to meet region requests and needs
Creating marketing and brand plans, tools and collateral by applying knowledge of value proposition, segmentation, targeting, positioning and messaging and gain approval with appropriate stakeholders. Develop creative briefs and manage communication with one existing agency/vendor
Collaborating with management to create, communicate and execute global market strategies and actionable market plans to advance the business and generate value
Collecting and interpreting voice of customer (VOC) in order to define product requirements
Providing direction and guidance to smaller project teams to execute tactical marketing projects and/or initiatives
Identifying and evaluating marketing process improvements and/or course correction/course alignment opportunities
Partnering closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.For California, the base pay range for this position is $120,000 to $170,000 (highly experienced).The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.COVID Vaccination RequirementEdwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.