Affluent Product Management Benefits, Director

The Director of Affluent, Product Management will be responsible for defining and executing the framework for supporting Visa’s affluent card products. This role will focus on delivering tangible value through compelling benefits, loyalty programs including offers, points earn and burn, and exclusive sponsorship access, perks, and hospitality. The Director will work collaboratively with regional and local product teams to tailor the framework to their respective markets while maintaining a consistent brand and value proposition. Additionally, the Director will ensure the effective execution of the framework and strategy in partnership with the benefits, sponsorships, and loyalty teams.ResponsibilitiesFramework Development: Define and develop a framework for supporting affluent card products with tangible value derived from compelling benefits, loyalty offers, points earn and burn, and sponsorship access, perks, and hospitality.Collaboration: Work closely with regional and local product teams to tailor the framework to meet market-specific needs while maintaining commonality to support Visa’s brand and value propositions.Execution: Partner with the benefits, sponsorships, and loyalty teams to ensure the effective execution of the framework and strategy.Improvement and Innovation: Actively participate in initiatives to improve the coverage and quality of benefits and sponsorships, ensuring they are backed by a compelling business model that supports ongoing investment and refreshment to stay current.Stakeholder Management: Engage with key stakeholders, including regional counterparts, corporate strategy, marketing, client services, finance, pricing, legal, and compliance, to drive product differentiation, consumer activation, and engagement.Thought Leadership: Provide thought leadership and strategic direction to enhance the overall value proposition of affluent card products.Performance Monitoring: Develop and monitor financial performance indicators for affluent card products, including gross/net revenue targets, A&P budgets, and product metrics.Business Planning: Contribute to business planning, management reporting, analytics, budget management, and adherence to compliance standards across all activities.This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.