CRM Program Manager- Automotive Experience Required

What You'll Be DoingAs a CRM Program Manager, you will focus on both strategy and execution of email, push and SMS campaigns with a strong emphasis on driving awareness, engagement and retention in the automotive space. In this role, you will help develop a strategy, manage day-to-day campaign operations, and measure campaign effectiveness through main performance metrics such as open rates, click-through rates, and engagement with our product. You will partner with product, marketing, and analytics teams to deliver a seamless, personalized customer experience, using data-driven insights to increase strategies and achieve measurable results. You will report to the Online Marketing Director.Main Responsibilities:Auto Experience: You will specifically support all things related to the automative industry.Lifecycle Execution and Campaign Management: Manage the end-to-end strategy of email marketing campaigns designed to increase traffic, engage with new partners and encourage conversion ensuring our customers are engaged throughout their lifecycle.Campaign Reporting: Own main metrics of campaign performance to understand initial performance, identify new opportunities and test new assumptions and hypothesis. Work with analytics team to present and share out findings that could be impactful to other teams.Collaboration: Work with with all contributors within the broader Experian ecosystem to ensure CRM campaigns align with product launch milestones, main performance goals, and ongoing programs.Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other main engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact.Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs