Purpose of Job: To lead a product line from both a product management and product marketing perspective. To maximize revenue and margin tied to the product line. Directly support the company strategy initiatives. Formulate product roadmaps and identify opportunities for new product development.Responsibilities:Create and maintain the Global Strategic Product Portfolio Playbook for the product rangesDetermine market, industry and competitor insight, to inform product positioningIdentify customer needs and value drivers, creating new value-propositions and business opportunities, including new offerings to optimize and enhance the portfolioOwns and drives product ‘marketing mix’ specific to target segments:Product: define product range for target segments, plus roadmaps / new product development to close initiative product gapsPrice: access to factory costs to define minimum “wall-to-wall” profit margins and target pricing for segment, on basis of value position vs competitionPlacement: support commercial plan for key sales channels.  Visit key customers with regional Business Development Manager (BDM) / regional Commercial LeaderPromotion: together with BDM, actively engage with Strategic Marketing to define product, value proposition and messagingProduct ‘evangelist’: support Sales in technical discussions with customers; look to get product ‘specified in’ to customer specifications; sales training on product positioning (technical and value-creation)