Position SummaryAs Lead Website Product Manager, you will play an integral role in redefining the business unit’s online presence and positioning ecommerce as a critical commercial sales channel. You will ensure that the ecommerce site runs efficiently, the demands and feedback of customers are heard, and releases of new features and improvements meet a set standard. You will be responsible for leading the digital product roadmap, making sure it has the flexibility and performance to support the rapid growth of the business. You will work in multi-functional teams to identify and implement continuous improvements across the business unit’s digital real estate. This position calls for a blend of technical skills, creativity, and forward-thinking. Roles and Responsibilities Support the business unit website ecosystem with a focus on improving customer experience and growing the impact ecommerce has on the business. Build and deliver outstanding digital experiences that offer a seamless customer journey between content and physical product. Manage a roadmap and strategy for digital experience and ecommerce functionality that balances feature development with long-term scaling. Place customers first by performing market research, user research, A/B testing, data analysis and user testing. Translate findings, business needs, and technological capabilities into realistic user stories, digital product requirements, and desired outcomes. Serve as the voice of the marketing user with technical teams by gathering feedback from marketing users and translating that into actionable requirements. Set up workflows for content creation, approvals, and version control to empower non-technical staff to maintain the content on the websites. Collaborate with IT by articulating business needs, user needs, and difficulties in Product Requirement Documents (PRDs) Conduct training for newly introduced or revised functionality for internal collaborators like product management, customer service, and sales. Work with team on customer communications. Build cases and analytical insights for developing significantly new ecommerce features, by identifying clear problems and success metrics and using data to make informed digital product decisions. Support solving problems by analyzing performance, fielding inquiries, and proposing solutions as they relate to the customer’s ability to self-serve online. Work with business analysts to set up the user acceptance criteria and in ensuring that processes are detailed for digital products.