Job PurposeThe Associate Director, Product Management, Reagent Components is responsible for the LGC’s reagent component line of business including antigens, antibodies, and virus like particles (The Native Antigen Company, KPL, and Virusys), Enzymes and Comp Cells (Biosearch).  This is a key position with direct oversight of the business’ current and future product and service offering to ensure business practices, budgets, timelines, and performance objectives are measured and met. Activities include portfolio management, segmentation strategy, communications, and thought leadership. Thought LeadershipDevelop a cohesive strategy for the engagement of internal (including corporate) and external stakeholders, key influencers and opinion leaders driving the business forwardAttend and present at major scientific and business meetings, keeping abreast of all relevant industry activities as well as scientific reports and findings. Key ResponsibilitiesDUTIES AND RESPONSIBILITIES include but are not limited to:Champion the Voice of Customer.Drive consistent business and operating processes for the portfolio.Develop one, three, and five-year business strategies including product roadmaps.Create business cases with supporting financial models for portfolio growth initiatives.Drive customer interactions to define Custom project product attributes and pricing models.Develop product-marketing strategy and provide input into the annual Marketing Budget.Execute successful product launches while meeting timeline and budget targets.Working with Marketing to, monitor, evaluate and report on all marketing activity, assessing impact across revenue, share growth, ROI, and equity metrics.Ensure internal stakeholders receive the information necessary to meet their goals.  Portfolio ManagementAnalyze key market drivers and perform market analysis, including market size, market share, channel performance, and competitive environment.Define and drive overall business growth strategy.Monitor the performance of the product portfolio throughout the product lifecycle, identifying portfolio gaps and opportunities for product/service enhancements.Prioritize market needs against business goals and objectives to ensure strategic alignment.Employ qualitative and quantitative market research methods to monitor changing customer attitudes and unmet needs for global products and services.Drive New Product Introduction interfacing with R&D, TechDev, Manufacturing, Quality, and Sales while maintaining launch timelines. Provide input into M&A activity.Marketing StrategyWork with Marketing to drive the systematic planning, development, and delivery of robust marketing strategies that align with the Business Plan to meet revenue and EBIDTA targets.Engage with Sales, Business Development, and Commercial leads to align marketing activities in support of both existing business and growth plans across all customer and market segments.Develop segmentation strategies via a strong program of insight and understanding, and feed this insight into strategic planning and impactful go-to-market strategies including product positioning, key benefits, and target customers.Use customer insights to inform and develop compelling marketing communication strategies.Define and validate a value proposition and messaging framework, informed by best practices to promote market development and support sales efforts.Work with Marketing to leverage segmentation strategies for content development and implementation of tactical marketing activities supporting current products and new product launches meeting financial goals.Thought LeadershipDevelop a cohesive strategy for the engagement of internal (including corporate) and external stakeholders, key influencers and opinion leaders, and external regulatory bodies and consortia to drive advocacy for the use of reference materials in the broader NGS market.Attend and present at major scientific and business meetings, keeping abreast of all relevant industry activities as well as scientific reports and findings.PersonnelPromote an environment supportive of teamwork, positive communication, and respect.Build strong relationships with sales, business development, and technical and operations teams.