Product Marketing Specialist

The ideal candidate for a Product Marketing Manager would be able to do the following:Assist in the development of the marketing strategy for each product line to drive profitable growth (demand generation, funnel acceleration, and share gain) from insights and align with product management priorities and roadmap.Participate in cross-functional, new product development (NPD) teams.Support go-to-market plans from concept through launch and beyond in collaboration in product management, NPD, and global sales teams.Help to capture customer, channel, competitor, and consumer insights (Technomic) and conduct market research to inform product development and marketing strategies. Leverage Sugar CRM and Sugar Market data in decision-making. Actively participate in customer visits and Taste of Alto-Shaam events. Incorporate competitive analysis from engineering teardowns and product management input.Support branding, unique value proposition, product positioning, and messaging platform.Work with the shared marketing services team on product, system and segment campaign development. Define the optimum marketing mix (awareness, lead generation, nurturing) and activities (digital, website, SEO, PPC, e-mail, media, print, tradeshow, content marketing, etc.).Empower the sales team and channel with high-quality, customer-focused tools, product communications, assets, and training materials (presentations, sell sheets, competitor comparisons, videos, etc), working closely with the shared marketing services, product management, culinary, global sales, and sales enablement teams.Own the product information across channels (digital asset management system, catalogs, websites, e-commerce platforms, etc.). Work with digital marketing to ensure optimal user experience across digital channels.Own quoting platforms product content and updates.Partner with global sales and key customers on unit placements and case study opportunities.Support product training programs.