Your Role at Raising Cane’s:The Divisional Leader of Marketing (DLM) is a company and department leadership role responsible for the development of marketing strategies and activation plans. The DLM oversees multiple Regional Leaders of Marketing. The DLM will be responsible for evaluating the effectiveness of marketing strategies, tactics, and programs and provides feedback to cross-functional leaders to influence the evolution of programs.
The physical work environment includes working in a fast-paced kitchen environment (which requires extended periods of physical exertion, such as walking, standing, lifting and bending) and interacting with customers. It also includes both inside and outside work in varied temperatures, working with and around food products, common allergens, industrial equipment, commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job.
Your Impact and Responsibilities:· Develops and executes plans at the restaurant, market, regional, and divisional level in alignment to brand standards and designed to achieve the field-based support team’s goals· Partners with the Director of Media Planning to ensure the correct strategy is deployed in each DMA, the restaurant marketing team is engaged, and provides market insights· Collaborates with leaders from the field-based support team and FP&A to analyze sales and customer traffic to keep management and leaders informed of trends, underperforming restaurants, incremental spend requests, etc.· Develops and maintains a detailed marketing budget that outlines all costs affecting the restaurant level marketing spend· Collaborates with the recruiting department to source, select and hire high caliber crewmembers that properly balance the company’s growth plans, opportunities, and resources· Builds a world class restaurant marketing team and hires, trains, and provides hip to hip coaching to reinforce Cane’s brand and marketing philosophies· Aligns with Divisional Leader of Restaurants on priorities, business needs, and goals· Spends time in markets and restaurants to actively participate in daily discussions on restaurant performance, execution of marketing philosophies, and development of plans· Manages program effectiveness by ensuring alignment to ROI methodologies, consistent execution, and follow ups from the restaurant marketing team· Evaluates sponsorship opportunities and manages regional sponsorships and budgets to ensure proper management, execution, and maximization of all sponsorships· Collaborates with the RSO Marketing team to implement systems, campaigns, and programs· Drives sustainable growth efforts and awareness of consideration for Raising Canes· Leverages customer insights to develop effective restaurant marketing plans· Identifies opportunities to drive traffic and brand awareness through grass roots marketing efforts· Oversees the planning and execution of community partnerships