Opportunity at a Glance
This position is responsible for directing the development and implementation of marketing strategy for assigned institution or Center of Excellence. This includes (but is not limited to) digital marketing channels, branding objectives and strategies, and marketing communications.  The Senior Director is also responsible for managing the marketing staff and agency partners and working in cooperation with various functional teams to achieve results.
ResponsibilitiesDirects the operations of the Marketing Department to ensure marketing services are providedGuides and directs the development of the creative work to organization's advertising and marketing efforts.Oversees all marketing communications including branding, print, public relations, collateral materials, direct marketing activities, events, conferences and the website.Develops annual brand planning process and leads the overall development of marketing plans and strategy.Leads the the identification and development of new product and service offerings and serve as marketing lead on new product initiativesEnsures the positioning is articulated in a clear and consistent manner in all communication vehicles.Selects, trains, motivates and develops marketing staff staff and builds strong productive relationships with key functional areasEnsures all marketing communications are coordinated, supports marketing objectives and are an effective expenditure of resources.Tracks, measures and evaluates the results of marketing programs in order to recommend and execute changes to the plan.Directs market research and translates insights into meaningful strategies and tactics and implements as needed.Leads periodic brand performance reviews, to ensure that brand strategies and performances remain on target in relation to overall corporate objectives.Develops and oversees management of marketing budget and ensures projects are completed on time, and on budget.Completes other duties as assigned.Performs other duties as assignedComplies with all policies and standards