The Demand Generation Specialist, reporting to the Marketing Communications Manager, is a key member of the Hotstart Marketing team, serving as an essential resource for marketing initiatives centered on internal and external customer engagement, education, and investment. This newly created position will assist with strategic marketing activities including campaign development, execution, and tracking; tradeshow/event planning and execution; account-based marketing (ABM) prospect qualification and lead management. The Demand Generation Specialist will produce engaging, high-quality, and authoritative content that drives Hotstarts brand authority with a new target audience. A detail-oriented approach, top notch communication skills, a deep well of creativity, the desire to learn from others, and the willingness to contribute to the growth of Hotstart are essential to the success of this position.
Responsibilities
Digital Marketing:
Account based marketing campaigns for LinkedIn, Google, Bing and other platforms driving the effort to position and generate opportunities for the sales department
CRM management of prospective leads, generating and qualifying prospective sales opportunities prior to hand-off to sales team.
Website CMS support, domestic and international search engine optimization (SEO), digital ad management, campaign microsite/landing page creation, email campaign management
Video production including script writing, storyboarding, shooting, and editing in support of sales content and educational training
Presentation development, desktop publishing of data sheets, brochures, technical documents and other activities as needed.
Support marketing team as needed on projects based in Adobe InDesign or other Creative Suite programs
Event Planning:
Coordinate with Marketing Communications manager on yearly planning, project management, and execution of Hotstart’s branding/product promotion events (in-person, digital first/digital only, hybrid events)
Work with Sales and Engineering to define event goals and needed materials/content including messaging, display equipment, graphics, documentation, and promotion.
Pre/post show project management includes ordering show services, arranging attendee hotel reservations and registrations, preparation and shipping of exhibits to and from event locations (domestic and international). Some travel may be required in support of in-person events; must be able to lift up to 40 lbs.
Digital events will be your opportunity create a new customer engagement channel using social media, streaming, and other video production skills to connect with audiences outside of traditional in-person events. AMAs, Lunch and Learns, Product Demos, and the like can connect us with the audience in ways we’ve never done before.
Employee Engagement:
Work with Marketing Communications Manager/Human Resources Manager on fostering an environment of support and employee well-being
Manage employee anniversary recognition program
Participate in Fun Committee activities
Qualifications
Proficient in Microsoft Office Suite
Experience with Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, Premiere)
Experience with website management (CMS)
Experience with CRM or lead management systems
Excellent written and verbal communication skills
Creative yet critical thinker, organized, able to handle multiple projects and consistently meet deadlines
Experience working effectively in cross-functional / inter-departmental teams
2-3 years professional experience; BA/BS Marketing, Communications, English, or comparable degree preferred.
Reasonable accommodations provided for disabled individuals to foster success in essential functions. Hotstart, Inc. is a world-leading manufacturer of industrial engine preheating systems and thermal management products. Established in 1942 and ISO 9001 certified, we have grown to over 200 employees in a modern manufacturing facility. The company provides a strong benefit package highlighted by medical, dental, vision and life insurance, 401(k) with contribution matching and profit sharing, and educational assistance. Drug-free/EEO.