DescriptionAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS’s most important and interesting stories to educate customers about what is possible when you build on AWS.As a Senior Product Marketing Manager for Amazon Connect, you will have the opportunity to define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation cloud and generative AI technologies that are aimed at helping organizations transform their end customer experience and contact center operations on the cloud. You will be driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention. You will also work with the engineering teams to shape the product vision and prioritize features. You will get to work on this strategic and rapidly growing business and have a big impact every day.This role may sit in Seattle, WA, San Francisco, CA, Santa Clara, CA, or Boston, MA U.S.A. only. Relocation to these office locations only from within the U.S.A. only.Key job responsibilities
Drive customer facing and sales facing solutions messaging and positioning for Amazon Connect
Work at both the strategic and tactical level. Define, own and execute service launch plan and content plan; execute top down and bottom-up (product-led) business outcomes-based growth strategies
Craft and execute campaigns and leverage organic channels to reach our customers and help grow their understanding and usage of Amazon Connect
Test and refine new marketing approaches and channels to reach and engage key audiences
Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, and campaign schedule
Define business metrics, measurement plan, and testing plan for related marketing programs and campaigns
Work effectively across AWS with groups such as engineering, digital and field marketing, sales, business development, partner, and evangelists to achieve our joint business goals
A day in the lifeThe product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that help customers deliver superior outcomes for their business and their customers on the cloud.We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales tools, etc.). We look for ways to measure the impact of our work on service awareness and adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day.We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.About the teamSales, Marketing and Global Services (SMGS)AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.About AWSDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.We are open to hiring candidates to work out of one of the following locations:Boston, MA, USA | San Francisco, CA, USA | Santa Clara, CA, USA | Seattle, WA, USABasic Qualifications
7+ years of professional non-internship marketing experience
Experience using data and metrics to measure impact and determine improvements
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for commercial software or hardware product launches
Preferred Qualifications
Prior experience and success driving execution of large-scale marketing project plans with multiple teams in support of business goals
Experience with customer segmentation, profiling, targeting, and crafting engaging marketing content
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.