Digital Acquisition Strategy Manager – Loyalty & Credit Cards

As part of a strategic initiative to grow and enhance credit card and loyalty programs, the Credit Card Growth Manager will play a critical role in the successful launch and integration of the new card product. The ideal candidate will have experience leading cross-functional teams, managing digital marketing channels, and owning product growth strategies.Key ResponsibilitiesServe as the primary business lead for digital acquisition assets and user experiences for both the premium card and a broader suite of card products.Develop clear, actionable briefs for e-commerce and marketing teams, outlining required updates to digital touchpoints and how to implement them.Collaborate cross-functionally with internal teams and external partners to ensure a smooth launch and ongoing success of new and existing credit card products.Define success metrics to align teams on deliverables and expectations, ensuring measurable outcomes.Ensure effective tracking and performance monitoring across all digital touchpoints to enable ongoing optimization.