Aslan Brewing Company is a B Corp based in Bellingham, WA, focused on producing and distributing world-class organic beer using local resources, low-impact practices, and socially equitable initiatives in order to promote a healthier, happier, and more conscious community.
Aslan is currently searching for an experienced Brand/Marketing Manager to lead the growth of the Aslan brand. In this role, you will be responsible for defining and executing strategic marketing initiatives, crafting compelling brand narratives, and overseeing innovative campaigns that resonate with consumers. You will play a critical role in enhancing our brand’s presence and ensuring its continued success in a competitive market.
This role is expected to be full time, ranging from 32 - 40 hours per week depending on season - check out the benefits this role comes with below!
Job Summary:
The Brand Manager works closely with each department and serves as a key communicator with the public. The Brand Manager promotes and engages with the community using a healthy presence, voice, and aesthetic that showcases the Aslan culture and mission. Works closely with Management, Events, and Merchandise to determine strategies that engage and grow Aslan’s brand as a world-class brewery. Directs Graphic Design and Digital Creator duties and responsibilities.
Supervisory Responsibilities:
Oversees weekly workflow of the Graphic Designer and Digital Creator.
Regularly provides job feedback to direct reports.
Assists in the completion of performance reviews for direct reports.
Duties/Responsibilities:
Works with team to create documents and graphics for the sales team, restaurant, brewery, and office space.
Ensures all Aslan messaging is consistent with Aslan’s brand voice, style, and tone.
Oversees brewery marketing collateral and design projects (i.e. - tap room menus, posters, advertisements, and social media campaigns/ads)
Oversees content creation, including copywriting, photography, and community management for all Aslan social media accounts.
Works with Graphic Designer, Sales Manager, and Head Brewer to complete labels and ensure accuracy.
Manages daily communication with consumers by maintaining the info@aslan email account, ensuring aslanbrewing.com is maintained, and by direct messaging across all social media platforms.
Coordinates photography for key Aslan moments during business hours and company events - secures outside photographer when necessary.
Manages PR efforts, including press releases, media outreach/interviews, product placement opportunities, and product reviews.
Required Skills/Abilities:
Proficiency across all Adobe Creative Cloud platforms, specifically Lightroom & Illustrator.
Excellent verbal and written communication skills.
Thorough understanding of market developments.
Thorough understanding of marketing strategies and practices.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong leadership skills.
Education and Experience:
Bachelors degree in Business Administration, Marketing, or related field preferred, (2+ years experience within a marketing/brand related role will be considered in lieu of degree.)
Must have 2+ years of experience within Adobe Illustrator and consider yourself proficient within these programs.
Must have photography experience and consider yourself proficient with a DSLR camera.
Compensation and benefits:
Besides being part of a B Corp, that truly places sustainability and its people at the forefront of its success, you’ll also receive the following benefits!
Starting hourly wage: $25 - $28 DOE
PTO and Paid Sick Leave
Medical, Dental, and Vision Insurance.
Access to Aslan’s 401(k) program.
One free meal per shift at Aslan locations (for your consumption only)
Free Aslan Beer at Aslan locations (within reason, for your consumption only), and one keg at cost per quarter.
A set of free Aslan swag upon arrival, discounted merchandise after that.
How to apply:
Please respond with an updated resume and cover letter for consideration.
We are focused on building a diverse and inclusive workforce at Aslan Brewing Company. If you are excited about this role and are not certain you meet all the qualification requirements, we encourage you to apply to further investigate this opportunity. We also strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. We encourage members of the BIPOC community and those from underrepresented groups to apply.