Senior Director, Product Marketing (Employee Experience)

Freshworks is looking for a Senior Director of Product Marketing to execute the go-to-market strategy for our Employee Experience (EX) portfolio of products. This includes products like Freshservice and Device42 which collectively represent >$400M ARR and growing rapidly. Reporting to the VP of Product Marketing, you will lead a global team of product marketers focused on developing compelling and differentiated product positioning and messaging with the objective of accelerating demand among new customers and expanding our business with existing customers. In this role, you communicate a clear, consistent, and creative value proposition for our target markets while acting as the bridge between our sales and product teams. You are an expert on our buyer persona and collaborate on creating orchestrated campaigns, sales plays, thought leadership content, and demand generation programs, sharing responsibility for achieving revenue and adoption goals.Key Responsibilities:Lead the company-wide development of product messaging and positioning for all products, solutions and bundles in the Freshservice portfolio, including competitive differentiation across different customer segments.Communicate our products' value propositions with the go-to-market teams (Sales, Customer Success, Solutions Engineering) and enable teams with compelling content, tools, and trainingBuild and execute winning sales plays, programs to drive new customer acquisition as well as retention and expansion with existing customers . Tailor these plays and programs based on segmentation, including SMB, Mid-market, and Enterprise customer segmentsDrive product launches: Oversee the development and execution of launch plans for product enhancements or new products to demonstrate innovation momentum and support our customer adoption and revenue generating efforts.Ensure unified marketing execution by working collaboratively with demand generation, brand, communications, partnerships, and Analyst Relations teams to tell compelling stories that help shape market perception of Freshservice, generate and capture demand and drive revenue across our offerings and across the customer lifecycle.Deliver impactful messaging and how it shows up on website, third party events,  customer keynotes, marketing campaigns, analyst briefing and in sales collateral Drive product & feature adoption: Partner with PMs and marketing to increase conversion through trial, feature discovery, adoption and product revenueUnderstand Market Trends and Competition: Develop deep knowledge of market trends and the competitive landscape to shape marketing strategy and actionable insightsBuild and inspire the team: Develop and grow a best in class Product Marketing team for your domain - ensure they are set up to succeed and are successful in their roles, regardless of geographic location