We are looking for a strategic and results-driven Director of SEO & Demand Generation (DG) Content to drive our organic growth and lead our demand generation content efforts. This role will own SEO strategy and execution, manage DG content across the funnel, and lead a high-impact team responsible for crafting compelling content that attracts, nurtures, and converts leads.The ideal candidate is an expert in SEO, content strategy, and demand generation who thrives in a cross-functional environment, partnering with teams across product marketing, brand, growth, and campaigns.
Please note: This is a hybrid role that will be based in Bellevue, WA and requires an in-office presence three days per week (Tuesday-Thursday). Key ResponsibilitiesLead SEO strategy and execution, driving organic growth and optimizing Freshworks’ digital presenceManage SEO agency and external partners, ensuring best-in-class strategies and executionOversee a small but mighty team of DG content creators, producing high-impact content for top, middle, and bottom-funnel leadsDevelop and optimize demand generation content journeys, ensuring seamless audience experiences across channelsPartner with campaign managers, brand, product marketing, and cross-functional teams to align SEO and DG content with marketing goalsOwn content performance tracking and reporting, using data-driven insights to improve organic visibility and conversionStay ahead of SEO trends, AI-driven content strategies, and search engine algorithm updatesImplement SEO best practices for multi-region, multi-language enterprise websitesSpearhead website migrations, CMS transitions, and technical SEO enhancementsLead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed optimizationsCollaborate with engineering and web development teams to implement structured data, optimize JavaScript rendering, and ensure SEO-friendly site performanceInnovate with AI, personalization, and marketing automation to scale content and enhance engagement