Senior Federal Marketing Manager

Your CareerWe are seeking a dynamic Senior Federal Marketing Manager to join our U.S. Public Sector Marketing team. This visible, high-impact role is ideal for a strategic marketer who is deeply passionate about advancing the Federal mission and brings a nuanced understanding of Federal procurement, policy and technology trends. The ideal candidate has a strong network within the Federal space, sharp business acumen and the ability to influence cross-functional stakeholders in a complex, matrixed organization. We’re looking for someone who is self-directed, mission-oriented and not afraid to challenge convention—bringing disruptive, creative approaches to Federal and B2G marketing. This key role plays a critical part in positioning Palo Alto Networks as the trusted cybersecurity partner of choice for the U.S. Federal government.Your ImpactPlan & ExecuteDevelop and execute a quarterly marketing plan with clear strategic focus areas, tactical initiatives and outcomes aligned to Federal GTM objectivesPartner closely with capture teams and strategic Ecosystems partners to build integrated co-marketing plans that influence deals and deepen customer and partner engagementEnsure timely delivery of programs that meet or exceed performance metrics and business goalsMonitor budgets and allocate funds to maximize ROI while staying within quarterly budget parametersAdapt plans to reflect shifting market dynamics, feedback, and performance dataElevate Palo Alto Networks Brand & Drive DemandLead branding and awareness efforts across the Federal market by crafting compelling narratives that align with agency missions and prioritiesCollaborate with external agencies and internal teams to develop thought leadership content, PR, and earned mediaStay on top of Federal policy, procurement, and technology trends to inform campaign messaging and strategic timingDeliver high-impact integrated marketing programs that balance brand elevation with pipeline generationInform the development and upkeep of Federal-focused web and digital contentDrive Pipeline GenerationOwn Federal pipeline targets and work closely with GTM teams to deliver measurable pipeline and bookings outcomesDrive demand through account-based marketing, integrated program innovation, and aligned event strategiesManage Federal participation in global and regional events, driving executive-level attendance and post-event follow-upReport quarterly marketing-sourced and marketing-influenced pipeline contributionsLead Federal customer and Ecosystem partner participation in Palo Alto Networks’ signature eventsOperate with a Federal CMO mindsetAct as the Federal Sales strategic marketing partner—bridging communication across GTM, Product Marketing, Government Affairs, Policy, and Corporate MarketingInfluence across the business and provide clear, regular updates to key stakeholders on campaign activity, results, and sales alignmentLead internal alignment across Federal initiatives to maintain a unified voice and strategic directionCoordinate and communicate priorities and key initiatives across all GTMs and cross-functional workstreams