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DescriptionSAIC has an opening for a Marketing & Analytics Lead.The Marketing Communications Lead will manage and support the strategic development and execution of comprehensive marketing communications plans. This role requires expertise in digital marketing strategies, including search engine optimization (SEO), Google Analytics, A/B testing, and campaign management. The candidate will ensure all marketing efforts are data-driven and results-oriented. This is a fully remote position with possible occasional travel to the Washington, DC area.Responsibilities:
Develop and implement strategic marketing plans to achieve organizational goals.
Lead the planning, execution, and optimization of digital marketing campaigns across various channels, including search engines, social media, and email platforms.
Utilize Google Analytics and other tools to monitor, analyze, and report on the performance of marketing campaigns, generating actionable insights to guide strategy adjustments.
Conduct A/B testing to determine the most effective marketing tactics and optimize campaign performance.
Design and implement SEO strategies to maximize reach and engagement.
Oversee the integration and use of marketing automation platforms to streamline and enhance campaign effectiveness.
Monitor and manage email marketing campaigns, using segmentation and personalization to improve engagement rates.
Develop and track key performance indicators to measure the success of marketing initiatives and drive continuous improvement.
Collaborate with cross-functional teams to align marketing strategies with overall business objectives and ensure consistent messaging.
Stay up-to-date with the latest trends and best practices in digital marketing, analytics, and measurement.
Provide strategic guidance on content development to ensure it supports broader marketing goals and resonates with target audiences.
QualificationsRequired Qualifications:
Bachelor's Degree and 10+ years of experience, or a Master's Degree and 8+ years of experience, or a PhD or JD and 5+ years of experience. An additional 4+ years of experience may be considered in lieu of a degree.
Must be a US Citizen.
Proven expertise in strategic marketing communications, with a strong emphasis on digital marketing strategies and metrics.
Extensive experience with SEO, Google Analytics, A/B testing, and campaign management.
Proficiency in using email marketing platforms and tools for monitoring and managing campaigns.
Strong research and analytical skills to gather insights and inform marketing strategies.
Effective verbal and written communication skills and the ability to interact with various teams.
Ability to make data-driven decisions and present complex information in an understandable format.
Excellent attention to detail and project management skills.
Proficiency in using and managing online digital platforms and tools to monitor, assess, and optimize marketing campaigns, Microsoft Office tools (including Word, Excel, and PowerPoint) and Adobe Acrobat Professional.
Ability to perform under pressure and meet tight deadlines and adapt to changing priorities.
Preferred Qualifications:
Experience with additionalanalytics tools and marketing automation platforms.
Familiarity with the latest trends and best practices in digital marketing and measurement.
Familiarity with leveraging artificial intelligence tools to enhance and optimize marketing strategies.
SAIC accepts applications on an ongoing basis and there is no deadline.Covid Policy: SAIC does not require COVID-19 vaccinations or boosters. Customer site vaccination requirements must be followed when work is performed at a customer site.
REQNUMBER: 2409607SAIC is a premier technology integrator, solving our nation's most complex modernization and systems engineering challenges across the defense, space, federal civilian, and intelligence markets. Our robust portfolio of offerings includes high-end solutions in systems engineering and integration; enterprise IT, including cloud services; cyber; software; advanced analytics and simulation; and training. We are a team of 23,000 strong driven by mission, united purpose, and inspired by opportunity. Headquartered in Reston, Virginia, SAIC has annual revenues of approximately $6.5 billion. For more information, visit saic.com. For information on the benefits SAIC offers, see Working at SAIC. EOE AA M/F/Vet/Disability
Vacancy caducado!