DescriptionMarketing Automation ManagerLocation: US Remote- P refer candidates to be based in the Central or Eastern time zone. (This is a remote position, providing flexibility to primarily work from home with minimal local travel to client events and meetings or ICF corporate office events in Reston, VA)Ready to make a difference? If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and searching for a Marketing Automation Manager who is excited to join a great team and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential. The Energy Marketing Account Services team is seeking a Marketing Automation Manager who will work on the planning, development, and implementation of marketing automation strategies and MarTech solutions to support our client’s energy efficiency efforts. You will play a critical role in integrating, developing, implementing, and analyzing marketing automation campaigns using technologies like Eloqua, HubSpot, Salesforces, and MS Dynamics. You will support the development of marketing strategies that will drive audience engagement and demand generation and help grow and improve our campaigns through automation.You will support the Marketing Account Services team who conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. If you are as passionate about marketing technology and innovation as we are and have the skills and attitude to be successful, we want you to join our nationally recognized team.Why you will love working here:
Quality of life: Flexible workplace arrangements, work-life balance
Investment of the community: Donation matching, volunteer opportunities
Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
And many, many more (Ask your recruiter for more details!)
What you will be doing:
Manage client accounts servicing email marketing automation campaigns for residential and commercial energy efficiency programs in the Mid-Atlantic region.
Design and implement demand generation and email automation campaigns by driving strong engagement with key decision makers and influencers.
Manage and optimize database marketing including audience segmentation, nurture, and trigger campaigns.
Manage marketing daily tasks including email calendar management, setting up multi-step campaigns, testing, scheduling, and deploying, and reporting automated campaigns.
Project manage integrated systems to enhance ability to automate campaigns and track engagement activities.
Work with marketing strategists, creative, content, and outreach teams to ensure campaign concepts, messaging and deliverables effectively support full-funnel, multi-channel campaigns with target markets & personas.
Support the growth and enhancement of account-based marketing programs aimed at key client segments in federal and energy markets.
Manage a team of marketing automation and email marketing staff.
Monitor marketing automation performance and generate analytics reports to assess delivery and campaign efficiency.
Stay regularly informed of industry changes, innovations, and best practices.
What we need you to have (minimum qualifications):
Bachelor’s degree in Marketing, Business, or related field
3+ years of experience in marketing, advertising, social marketing, or related fields, with a focus on consumer marketing at advertising agencies or consulting firms. Skilled in interpreting data, creating insights, and articulating applicable campaign optimization changes.
Experience with marketing automation systems, such as Salesforce, Eloqua, HubSpot, or Marketo, and navigating CRMs to understand campaign performance and the status of leads through funnels.
What we would like you to have:
Experience advertising agency and/or on a consumer marketing account.
Proficient with HTML, CSS coding for email development.
Proven ability to develop and implement email automation campaigns.
Working knowledge of CAN-SPAM, email best practices including design principles, metrics, data hygiene and compliance.
Knowledge of email delivery and verification practices including inbox placement, and DMARC, DKIM, SPF sender reputation management.
Be able to use and understand web-based email testing tools (Litmus or similar)
Strong PowerPoint and Excel skills
Professional Skills:
Experience working across teams, divisions, and/or departments in a collaborative fashion to get things done.
Strong ability to handle multiple tasks simultaneously and meet deadlines for time sensitive assignments.
Experience driving performance and articulating those results to a variety of stakeholders.
Working at ICFICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process (http://careers.icf.com/us/en/accommodations) .Read more about workplace discrimination rights , the Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp%20EnglishformattedESQA508c.pdf) , or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. (https://www.icf.com/legal/equal-employment-opportunity)Candidate AI Usage PolicyAt ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [email protected] . We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.The pay range for this position based on full-time employment is:$73,722.00 - $125,327.00Nationwide Remote Office (US99)