Field Events Marketing Manager

Center 1 (19052), United States of America, McLean, VirginiaField Events Marketing ManagerCapital One has taken a bold journey to build a technology company while operating in a complex, highly regulated business. Through this journey, we've developed a suite of internal solutions uniquely designed to meet the challenges of a digital-first, cloud-first business at scale, and are exploring making them available to others through a new line of business, Capital One Software (COS).The Capital One Software marketing team is seeking a Field Events Marketing Manager with strong experience in integrated event management and strategy development. This individual will drive event strategy and partner with sellers to create net-new business opportunities, accelerate existing pipeline opportunities and deepen current customer relationships.What you’ll do

Drive strategy, planning and execution of owned and partner events (including in-person, virtual and hybrid) to promote Capital One Software products

Build and manage integrated/multi-channel campaigns, in partnership with channel leads and cross functional teams, that drive awareness, engagement and attendance with events

Support Sales & Customer teams with messaging, materials and tactics that drive unified and effective pipeline building - before, during and after events

Collaborate with marketing operations and channels teams to deliver event-driven social, digital and email campaigns, including post-event nurture campaigns to convert leads into opportunities and accelerate leads through the sales cycle

Ensure event messaging and content developed (such as collateral or presentation material) reflects buyer persona needs

Compile resource lists and develop templated assets/playbooks based on best practices and past learnings that can be used to execute repeatable events at scale

Evaluate the effectiveness of events, monitor ongoing results and present learnings/results to partner teams

Foster valuable partnerships with COS stakeholders across sales, customer success and product teams to ensure event strategy aligns with business imperatives

Develop strong relationships with external partners to lead co-marketing initiatives

Champion a holistic events learning agenda, informing short- and long-term where Capital One Software should attend and invest

Who you areYou want to be an EVIDENCE-BASED MARKETER whoAs an INDIVIDUAL:

Your curiosity is endless. There’s always something else to learn.

You’re flexible and not afraid of change—in fact you welcome the challenge.

You share your point of view, but seek out what might be missing and listen.

You have big ideas and know the best ones are driven by proof, persistence and patience.

You’re a storyteller. You simplify the complex and compel your audience to act.

You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

You care—about the work, your team and the customers you serve.

Basic Qualifications

Bachelor’s degree

At least 3 years experience in an events strategy, planning or marketing role

At least 6 years experience in a marketing role

Preferred Qualifications

5 or more years of experience in an events strategy or planning role

7 or more years in a marketing role

2 or more year experience in an events marketing role for technology SaaS products

Understanding and familiarity with ABM strategies and programs

Highly organized and detail-oriented with experience in cross-functional and matrixed teams

Startup experience

Virtual event planning experience – including webinars and interactive experiences

In-person event planning experience – including tech conferences, trade shows, VIP dinners, networking / happy hours

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.New York City (Hybrid On-Site): $147,800 - $168,700 for Manager, BrandCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website (https://www.capitalonecareers.com/benefits) . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to [email protected] One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).