Senior Manager of Communications & Marketing

POSITION SUMMARY The Senior Manager of Communications and Marketing will be responsible for executing the strategic communications and marketing initiatives. Under the direction of the Vice President of Communications and Membership, the incumbent will beneficially promote CSWE’s brand, product and services.  The Senior Manager of Communications and Marketing will serve as the communications generalist working with CSWE divisions to create and distribute engaging content, manage digital platforms and build strong relationships with stakeholders. The incumbent will handle various administrative, communications, and marketing tasks and projects and will help implement communications strategies and plans.ESSENTIAL DUTIES AND RESPONSIBILITIES:                Collaborate with all divisions to set and meet communications and marketing benchmarks and goals; implement communications and marketing plans while aligning with deliverables established with other teams.Implement internal communication strategies that support effective use of cross organizational communication; manages content management systems (e.g., Asana, Hootsuite, etc.)Contribute to the development of CSWE’s annual strategic communications plans; coordinate with internal and external partners for effective implementation and execution.With the VP of Communciations and Membership, IT, and external vendor, help manage the build out of CSWE’s new website; in the interim, work collaboratively with communications, publications, IT, and other CSWE teams to manage the current website (including posting and updating content, creating new pages, managing the image library, and working to troubleshoot issues).Develop, execute, and evaluate integrated marketing campaigns across various channels, including digital, print, and events, to increase brand awareness and engagement.Curate and generate content for platforms including external sourcing, copywriting, visual media as well as email content, infographics, image libraries, and news items; work with publications team and VP of Communications and Membership to review/edit CSWE materials, Web content, etc.Develop engaging digital media content, organized into a comprehensive editorial calendar; manage CSWE’s core social media platforms, ensuring consistent engagement and audience growth.Manage content partnership and revenue stream with newsletter (CSWE Compass) and CSWE Career Center partners.With the VP of Communications and Membership, develop media relations plan to proactively pitch CSWE news and experts, and to respond to media inquiries.Spearhead a story-telling driven content strategy that weaves together CSWE’s work with personal stories of impact; content should include written material, video and graphics and will be incorporated into website, email and social media communications.Maintains communication with our audience on CSWE’s online community, Spark.Coordinate the production and distribution of videos, graphic elements, brochures, fact sheets and logos.Collaborate with the VP of Communications and Membership with communication correspondence both internally and externally; provide guidance to executive leadership on concise messaging. Ensure the brand messaging is consistent across all communication platforms; ensures branding is consistent across all marketing materials.  Ensure accuracy, timeliness, and consistency with communications and marketing content and correspondence.Respond to general inquiries concerning communications and marketing efficiently.Performs other duties as assigned.