Sr. Email Marketing Manager

We are looking for a seasoned and dynamic Senior Email Marketing Manager to join our growing Digital Marketing team. In this role, you will own the end-to-end email marketing strategy, leveraging your expertise in email marketing to drive exceptional results. You will be responsible for developing high-impact campaigns, managing and mentoring a small team, and ensuring the seamless execution of our email programs to engage customers and increase conversions.What You’ll DoEmail Marketing Strategy: Lead the creation and execution of advanced email marketing strategies that align with our overall business objectives. Develop campaigns that drive customer engagement, retention, and revenue growth.Campaign Management: Oversee the planning, development, and execution of email campaigns, including segmentation, content, design, and testing to optimize performance.Platform Expertise: Utilize our email marketing platform to its full potential, leveraging its capabilities for automation, personalization, and analytics to deliver best-in-class email experiences.Testing and Optimization: Design and execute A/B tests to optimize subject lines, CTAs, content, and email designs. Use insights to continuously refine and enhance campaign performance.Performance Analysis: Monitor, measure, and report on key email marketing KPIs. Use data-driven insights to improve campaign effectiveness and inform broader marketing strategies.Cross-Functional Collaboration: Work closely with creative, product, and data teams to ensure alignment and consistency across all touchpoints in the customer journey.Compliance: Stay up-to-date with email marketing best practices, GDPR, CAN-SPAM, and other relevant regulations to ensure compliance.