Senior Marketing Manager, Engagement

As our Senior Marketing Manager, Engagement, you’ll champion the new machine owner journey—from first Cricut project cut to sustained machine use, using data to drive your approach. You’ll define and execute onboarding and activation programs across email, push, in app, SMS, and paid social channels. Your mission: accelerate initial machine adoption and maximize project output in the first 30 days to cultivate lasting user engagement.  Your Impact Lifecycle strategy & roadmap: Define tactics for each stage—welcome, first project, habit formation, feature expansion, and win back. Data leadership: Own onboarding KPIs, cohort analysis, and full-funnel measurement. Channel execution: Lead creation and optimization of multichannel cadences, in collaboration with product, creative, and digital teams. Experimentation & optimization: Design A/B tests to improve messaging, timing, segmentation, and copy. Cross-functional partnerships: Collaborate with Product, Data, User Research, Creative, and Engineering to deliver on campaign goals. Industry insights: Benchmark against lifecycle best practices in SaaS, ecommerce, and consumer tech.