Director - Visual Design

This role is within the UX team at Cricut. The group is responsible for user research, interaction design and visual design of software applications across desktop and mobile platforms. We design intuitive, easy-to-use software that inspires our customers, and helps them design and make unique, personalized projects. The team is uniquely positioned – with direct connections to the executive team and CEO - and we collaborate across the organization to ensure hardware, content, materials, and software all work together to deliver awesome experiences. Our UX team members come from varied backgrounds and experience; all of us were drawn to the mission of empowering every person to be creative. If you are interested in helping others realize their creativity and enjoy working on consumer-facing hardware / software, Cricut may have the dream job for you! We are looking for top-notch, seasoned UX visual design leaders who have vision, communicate it well and love deep problem solving. Applicants must have a proven track record of driving visual design to create compelling user experiences. This is an opportunity for the right person to have an incredible impact on the look and feel of Cricut’s software across the board. You’ll focus on the design of delightful software experiences that clearly communicate functionality and interactivity, while maintaining and extending Cricut’s brand. You’ll have the opportunity to participate in the entire user-centered UX design process – from concept through execution, incorporating customer feedback throughout the process. Your work will happen in a highly collaborative environment, where you partner with interaction designers, researchers, product managers, software developers, industrial designers, and colleagues from the Marketing and Creative teams.Responsibilities: · Define and drive the visual design vision and strategy for the company’s software experience, ensuring a consistent, innovative, and user-centered design language across all platforms. · Manage, mentor, and inspire a growing team of designers, providing clear direction, feedback, and career development opportunities. Cultivate a collaborative and inclusive design culture. · Work closely with creative, brand, marketing, and industrial design teams to evolve the company’s software visual identity. Oversee the creation and maintenance of scalable design systems that can be applied across multiple platforms. · Partner with product management, engineering, marketing, and other teams to ensure design solutions align with business goals, technical constraints, and user needs. Lead design discussions and advocate for design excellence. · Oversee the design process from concept to execution, ensuring high-quality design work is delivered on time. Provide hands-on design work when necessary and ensure design specifications are implemented accurately. · Advocate for user-centered design principles, leveraging user research and data to inform design decisions. Ensure that designs are not only visually stunning but also solve real user problems and enhance the overall user experience. · Stay up-to-date with emerging design trends, tools, and technologies. Introduce innovative design techniques and tools to the team that enhance productivity and the quality of output. · Effectively communicate design concepts, strategies, and rationale to both internal stakeholders and external partners. Present and defend design decisions to leadership, ensuring alignment with business objectives. · Participate in every stage of the user-centered design process – visualize possibilities early in the design process to facilitate communication, create graphics to support user-testable prototypes, and deliver pixel-perfect visual designs that are implementation-ready. · Leverage, extend and maintain the integrity of the Cricut brand in collaboration with our Creative Team (who are responsible for packaging, marketing, etc.) · Balance work on several design projects simultaneously, bringing system’s thinking and a clear understanding of relationships between different aspects of the software to ensure visual coherence