Associate Global Product Manager - Consumables and Accessories

Are you obsessed with bringing to life meaningful innovations that delights customers? Do you want to scale a key pillar of monetization for a fast-growing pioneer in creative technologies? Are you a proven and inspiring product manager who delivers results in a fast-paced and cross-functional environment? Cricut’s consumable & accessory portfolio is a key part of our overall product ecosystem, and empowers our members to create a variety of projects through our broad portfolio of materials ranging from Vinyl, Iron-On, Infusible Ink, Wood, and much more. We are hiring an Associate Global Product Manager to drive net sales and profitability and make Cricut materials & accessories the brand of choice. Working closely with product development, marketing, sales, operations, & quality, your responsibilities will be to develop and launch materials for product ecosystems, create and bring to market a portfolio of innovation for existing consumers, partner with key channels for assortments/marketing/pricing, drive cost savings initiatives, and keep a pulse on competitive activity and business tracking. You’ll be working in a highly collaborative and cross-functional environment, partnering closely with the product management teams for our machines, heat presses and digital content. The ideal candidate is a self-motivated, driving a complex product portfolio by leveraging deep consumer and market insights and applying critical thinking in key business decisions. You must be a hands-on strategic thinker, outstanding storyteller, and passionate with delivering amazing customer experiences. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Lead the portfolio lifecycle for Consumables  & Accessories products, from inception to end of life. Create global product business plans, including product value proposition, positioning, forecasting, P&L management, etc. Develop product requirements in partnership with engineering and operations teams, and gain cross-functional alignment. Develop robust go to market strategy including product introduction timelines, merchandising, marketing, end of life execution strategies. Continuously monitor and drive adjustments to product portfolio based on key performance indicators Build internal presentations to effectively communicate our portfolio to key stakeholders. Identify key research questions, assist in developing consumer learning plan, and participate in User Experience testing. Maintain project status and data within Product Management system. Lead development of product packaging in conjunction with marketing and creative teams.