Product Marketing Director

Jitterbit is seeking a highly motivated, analytical, and tech-savvy product marketer to lead our go-to-market (GTM) efforts. In this role, you will be the expert on our buyers, understanding how they buy and their criteria for choosing a solution. You will be responsible for competitive analysis and the creation of sales enablement tools that position Jitterbit as a leader in the integration, workflow automation and low-code application development markets. This role requires a broad skill set, including driving messaging, product positioning, promotion, and competitive strategy. You will have an eye for quality and the ability to translate technical capabilities into clear, business-oriented benefits. Working collaboratively with colleagues across the organization, you will play a key role in achieving company and marketing goals.Responsibilities:Work closely with product management, sales, services, corporate marketing, and the executive team to prioritize and deliver on GTM initiatives.Develop compelling messaging and positioning based on defensible differentiators.Create high-quality content, such as blog posts, white papers, webinars, and videos.Enable the sales team to articulate the differentiated value of Jitterbit’s solutions based on key integration and automation use cases.Discover and document value drivers for Jitterbit’s products, gathering insights from current customers, partners and analysts.Research and analyze the competitive landscape to develop effective competitive positioning assets using our competitive intelligence tool, Crayon.Drive new product introductions and launch activities in collaboration with product management and marketing, including sales training, product collateral, and campaigns.Collaborate with demand generation team to translate programs and strategies into measurable pipeline and closed revenue.