It's fun to work in a company where people truly BELIEVE in what they're doing!Job Description Summary:We're looking for a Director of Solution & Customer Marketing to drive revenue growth and retention in our Data Modernization business.Reporting to the Vice President of Solution & Customer Marketing as part of the Marketing Organization, and working closely with Product Management, Pipeline Growth, Sales and Customer Success, you will align the organization for a winning Go-to-Market strategy. More specifically, you will articulate and communicate solution value and represent the voice of the customer and market dynamics.ESSENTIAL DUTIES & RESPONSIBILITIES
Develop the GTM Strategy as Foundation for Growth: Continuously analyze the market to identify opportunities for growth and accurately size segments with propensity to buy
Align the Business for Winning GTM Strategies: Build the go-to-market playbook and align the organization to market opportunity and target audiences
S harpen Insights to Attract & Engage Audiences: Lead the development and ongoing improvement of audience & persona frameworks and buyer journey maps to inform content strategy,demand and conversion programs
Develop Strategic Messaging: Craft strategic messaging, driven by competitive positioning, that articulates value to and resonates with target audience
Evolve High Impact Product Launch Strategy: Improve the impact of product launches with defined accountability and outcomes
Equip the Business: Work in strategic partnership across the business to enable the go-to-market and other business teams on market, plays, offers and other topics as fit
Accelerate Customer Value: Continuously improve customer marketing post-sale programs and campaigns that enable adoption, facilitate renewal, encourage cross-sell/ upsell and create advocacy
Build a Strategic Solution & Customer Marketing Function: Enable organization-wide customer focus with a highly strategic and market aligned solution and customer marketing team
REQUIRED QUALIFICATIONS
10+ years in B2B software solution or product marketing, experience in customer lifecycle marketing a plus
5+ years leading teams and managing direct reports
BA/BS or equivalent experience
Experience marketing on-premises software to an IT audience, experience with Mainframe technology and distributed systems a plus
Demonstrated experience autonomously building and executing a plan to achieve a goal
Demonstrated experience building and leading a high performing team
Proven experience with cross-functional communication, facilitation and presentation delivery
Pragmatic Marketing, Product Marketing Alliance or other marketing certifications a plus
Ability to travel up to 20%
Commitment to Rocket’s core values of empathy, humanity, trust and love.
The base salary range for this role is $170,480.00 - $213,100.00 /year. Exact compensation may vary based on skills, experience, and locationWhat Rocket Software can offer you in USA:Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)Healthcare coverage options to fit you (and your family’s) needsRetirement savings, with matching contributions by Rocket SoftwareLife and disability coverageLeadership and skills training opportunitiesTwo paid work days for off-site trainingRocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to [email protected]. We will make a determination on your request for reasonable accommodation on a case-by-case basis.#LI-RemoteIf you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!Thousands of companies around the world depend on Rocket to solve their most challenging business problems by helping them run their critical infrastructure, business processes, and data, as well as extending the value of these assets to take advantage of cloud and mobile computing, advanced analytics, and other future innovations. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands interact with every day. At Rocket, software has always been about people—not just ones and zeroes. We’re people solving problems for other people, and we strive to treat our customers, partners, and fellow Rocketeers with humanity. Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts with 31 offices around the world.